How to make PPC automation work for lead gen
Paid search automation isn't just for ecommerce. It is also an effective tool for B2B lead generation. Here's how to make it work for you.
Melissa Mackey is associate director of paid search at MerkleB2B. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, writing on PPC strategy. Mackey has spoken at industry conferences such as SMX Advanced, SMX Create and HeroConf.
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