How and why marketers are revisiting PPC campaign organization
Learn how to organize your campaigns for maximum performance and deliverability from four PPC experts.
Melissa Mackey is associate director of paid search at MerkleB2B. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, writing on PPC strategy. Mackey has spoken at industry conferences such as SMX Advanced, SMX Create and HeroConf.
How privacy changes affect B2B paid search marketing
B2B search marketing is about to get even more challenging. What’s the solution? First-party audiences.