How Google’s Universal Commerce Protocol changes ecommerce SEO
Product feeds, structured data, and Merchant Center now determine visibility in Google’s AI shopping experience. Here’s the new SEO playbook.
Nelson Sarco is Director of AI Optimization and SEO at MissionOne Media, where he leads SEO and AI driven search strategy for enterprise and growth stage brands. He brings more than 15 years of experience across global media agencies and venture backed startups. Nelson previously served as Chief Marketing Officer and Head of Growth at Momento AI, a Silicon Valley VC backed company whose product was recognized as Product of the Day on Product Hunt. He has held senior leadership roles at GroupM and has led SEO and organic growth strategies for major brands including Newell Brands, Tiffany & Co., Colgate Oral Health, Bausch Health, Chevron, Marriott International, GE Healthcare, Kimberly Clark, John Deere, and iShares by BlackRock. His interest in the web started early, teaching himself basic HTML in middle school and building his first website on Yahoo GeoCities, long before search and AI became industries.
Product feeds, structured data, and Merchant Center now determine visibility in Google’s AI shopping experience. Here’s the new SEO playbook.
Nelson Sarco | Mar 2, 2026 at 9:00 am ET