Paddy Moogan

Paddy is the co-founder of Aira, a digital marketing agency based in Milton Keynes in the UK. He has been working in SEO since around 2004 when he got bored studying for his Law degree and decided to build websites and learn to make money via Adsense. He now runs Aira who specializes in SEO, PPC and content-led link building campaigns, working with clients or all shapes and sizes around the world.


Case Study: Which Online Grocer Has The Best Conversion Process

Some of you may remember my debut Search Engine Land post which looked at the process for buying an iPhone 4 on various UK retailers. The article went down quite well so I’d like to repeat this process for another set of websites to see how they convert visitors into buyers. This time I’ve chosen […]

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