Google’s Android smartphone operating system is poised to overtake Apple’s iPhone for market share, and its Chrome browser has reached a major milestone, capturing 10% of the market. The smartphone figures come from Nielsen in November, while the browser numbers were measured in December by Net Applications, an Aliso Viejo, Calif. company that tracks market […]
Interesting tidbits have emerged from Google’s release of an unredacted appellate brief from its trademark battle with advertiser Rosetta Stone. While none of the information is earth-shattering, it’s interesting to note that Rosetta Stone earns a better return-on-investment from advertising with Google AdWords than any of its other advertising methods. Between July 2007 and March […]
A federal judge has ordered Google to reveal the identities of four AdWords advertisers who were clients of search engine marketing agency Wpromote. The order comes as part of a lawsuit involving Google’s AdSense for Domains and AdSense for Errors programs, in which plaintiffs argue that the search company placed their ads on low-quality web […]
As you cross things off your holiday to-do lists and make your New Year’s resolutions, don’t forget to migrate your Yahoo Search Marketing campaigns to Microsoft adCenter. The deadline for U.S. and Canadian advertisers to use the companies’ transition tool is January 5. After that, you’re stuck with exporting and importing, though some search experts […]
The number of advertisers using click-to-call features on Google ads has grown an average of 28 percent month-over-month over the last few months, the company confirmed. The 28 percent stat represents all of Google’s advertisers, in both search and display, around the globe. As first reported by GigaOm and confirmed by Search Engine Land, Google […]
Google is retiring its Base API and replacing it with two shopping-centric APIs, requiring developers to modify applications that manage and search product data. Google Base will be shuttered permanently as of June 1, 2011. The Content API for Shopping will be used for uploading data, and the Search API for Shopping for accessing product […]