Google’s simpler AdWords program, Boost, is getting its national roll-out, after a three-month test period in certain cities and states, the company is set to announce. The search giant also said it will begin displaying Boost ads for searches done on iPhone and Android devices. Google spokesperson Jim Prosser wouldn’t say what kind of usage […]
Ever wonder if anyone is interacting with your AdWords ads without clicking through? Google has rolled out a report to allow advertisers to view what it refers to as “free clicks” — clicks and interactions that occur with the ads that don’t result in a click-through. The new report will show interactions that take place […]
Ever wonder how your AdWords ads look on different devices in different places? Google has added some features to its AdWords Preview tool in an effort to address these issues. In keeping with Google’s effort to monetize searches on mobile devices, changes to the tool are designed to help marketers aiming to optimize mobile ads. […]
Spending on search engine marketing (SEM) grew 23% year-over-year in the fourth quarter of 2010, signaling optimism both from marketers and consumers, according to the latest report from Efficient Frontier, a search marketing agency that manages more than $1 billion in annual spend for its clients. The company attributed the strong growth to increases in […]
Reports keep coming in that Google is testing a new format for its top three ads. The new format — in which the headline is combined with the first description line, or the two description lines are combined — has been spotted as far afield as the United Kingdom. The effect, some have suggested, makes […]
Advertisers interviewed by the Wall Street Journal are complaining about Google’s practice of delivering ads within a user’s search session, but beside results unrelated to an advertiser’s purchased keywords. Google says it’s been returning AdWords in this way for years, in an effort to target users in the process of narrowing down their search for […]
With mobile searches growing by leaps and bounds, Google has introduced an option on its keyword tool that lets marketers find keyword suggestions for mobile devices. The company says mobile searches on Google climbed 130% year-over-year in the third quarter of 2010, and search queries have grown more than five times over the past two […]
Google has changed its AdWords interface to allow marketers to use a single negative keyword list across multiple campaigns. ” Negative keywords like [free or trial] don’t require granular management on the campaign level, and we’ve heard from many of you that you’d like a more scalable way to manage these broadly-applicable sets of terms,” […]
Seventy-seven percent of American adults oppose government regulation of search engine results, and frequent Internet users oppose it most strongly. That’s according to Rasmussen Reports’ analysis of a new telephone survey conducted this week.
Holiday shopping for consumer electronics is starting earlier than ever in the Americas, according to new research released by Covario, a search marketing agency that works with large global clients such as Intel, Lenovo, Research In Motion and Adobe. Covario found that, among its tech and consumer electronics clients in the Americas, paid search spending […]
Google’s Android smartphone operating system is poised to overtake Apple’s iPhone for market share, and its Chrome browser has reached a major milestone, capturing 10% of the market. The smartphone figures come from Nielsen in November, while the browser numbers were measured in December by Net Applications, an Aliso Viejo, Calif. company that tracks market […]
Interesting tidbits have emerged from Google’s release of an unredacted appellate brief from its trademark battle with advertiser Rosetta Stone. While none of the information is earth-shattering, it’s interesting to note that Rosetta Stone earns a better return-on-investment from advertising with Google AdWords than any of its other advertising methods. Between July 2007 and March […]
A federal judge has ordered Google to reveal the identities of four AdWords advertisers who were clients of search engine marketing agency Wpromote. The order comes as part of a lawsuit involving Google’s AdSense for Domains and AdSense for Errors programs, in which plaintiffs argue that the search company placed their ads on low-quality web […]
As you cross things off your holiday to-do lists and make your New Year’s resolutions, don’t forget to migrate your Yahoo Search Marketing campaigns to Microsoft adCenter. The deadline for U.S. and Canadian advertisers to use the companies’ transition tool is January 5. After that, you’re stuck with exporting and importing, though some search experts […]
The number of advertisers using click-to-call features on Google ads has grown an average of 28 percent month-over-month over the last few months, the company confirmed. The 28 percent stat represents all of Google’s advertisers, in both search and display, around the globe. As first reported by GigaOm and confirmed by Search Engine Land, Google […]
Google is retiring its Base API and replacing it with two shopping-centric APIs, requiring developers to modify applications that manage and search product data. Google Base will be shuttered permanently as of June 1, 2011. The Content API for Shopping will be used for uploading data, and the Search API for Shopping for accessing product […]