Pamela Parker

Pamela Parker

Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.


Google Shopping, Product Extensions, Come To Four New Countries

Google has launched Shopping, aka Product Search, in four new countries today — The Netherlands, Spain, Italy and Australia. The company has also launched Merchant Center in Australia. Users of Google search in these countries will now see Shopping results on their main search results page, and can refine by clicking a Shopping tab on […]


Yahoo! Shutters Search Marketing Blog

In yet another sign that search marketing on Yahoo has moved elsewhere, the company is shutting down its Search Marketing Blog at the end of the month. Traffic will be redirected to the company’s Advertising Blog. The move is another small step away from search for Yahoo, begun in earnest when the company announced its […]

Google Ads

Confirmed: Google To Begin Charging For Some Calls From PC Ads

After getting many advertisers hooked on reports on phone calls originating from their AdWords ads, Google will begin charging $1.00 for calls completed using the unique number it provisions, but solely when the call originates from someone using a computer who dials the number themselves from a phone. When the call is from a mobile […]

Google Ads

Google Instant Preview Ads Fully Launched For Search Ads

Google is now showing Instant Previews — small thumbnails that show when a user mouses over an ad — for all search ads, presumably helping to qualify consumers before they actually click-through on an ad. The feature has been in testing for at least a week or so. The company is touting the new functionality […]


Yahoo Snaps Up Video Check-In Start-Up IntoNow

How badly does Yahoo want to skip ahead to the forefront of media and social check-ins? Badly enough to spend a reported $20 to $30 million to buy TV check-in service IntoNow, which launched its iPhone-based service just 12 weeks ago. IntoNow’s main “secret sauce” is the proprietary “Soundprint” technology that recognizes television shows by […]

Analytics & conversion

All Google Analytics Users Now Get New Version

Google has released the latest version of Analytics to all users, introducing a completely redesigned interface, multiple customizable dashboards, event goals, more powerful custom reports, and a search term cloud visualization. When users log into Google Analytics, they can access version 5 by clicking on “New Version” at the top right of the page. (Toggling […]


Groupon Signals Possible Future Plans With Pelago / Whrrl Buy

Groupon’s purchase of Pelago, the parent company of Whrrl, offers an interesting glimpse into what the local daily deals powerhouse might be up to next. With the acquisition, which was for an undisclosed amount, Groupon gets a team that’s been focused on consumer check-ins at local businesses and offering relevant suggestions — similar to the […]


New Research: Amazon Topped Search Spending By Far In 4Q 2010 outspent all other search marketers in the fourth quarter of last year in the U.S., dropping $51 million and dwarfing the rest of the field, according to research covering paid search on Google from Kantar Media’s new syndicated service. The WPP Group company says AT&T was the next-biggest spender, laying out $27 million. Interestingly, […]

Google Ads

IAC Revises And Re-Ups Its Deal With Google

IAC, the parent of, the Daily Beast and Citysearch, today announced it has amended and extended its distribution agreement with Google through March 31, 2016. The deal, which involves the distribution of AdWords ads and other search-related services to IAC sites, was originally scheduled to expire at the end of 2012. Though IAC didn’t […]


Study: Year-Over-Year, Search Spend Rose 17% In Q1

U.S. search spending was up 17% in the first quarter of 2011 as compared to the same period in 2010, according to analysis of client activity by search marketing agency Efficient Frontier. The agency attributes the growth primarily to a strong quarter in the retail and finance sectors. Click volume and impressions were up year-over-year, […]

Google Ads

Google Shuts Down Position Preference For AdWords Bidding

Google has announced it will be retiring AdWords position preference, which automatically sets bids to achieve a certain position on the page, in early May. The company is seeking to dissuade advertisers from putting an emphasis on the position of their ads. Yesterday, the company posted an analysis from chief economist Hal Varian that concluded […]

Google Ads

NEW: Free Phone Support For Google AdWords Advertisers

Smaller search marketers tired of navigating AdWords’ online FAQs are getting a key new tool today: Google’s phone number. The company says it’s responding to advertiser demand by supplementing online and e-mail support with phone support for U.S. and Canadian advertisers at 1-866-2Google. While larger advertisers and agencies have long had the ability to contact […]


Search Marketers Intrigued By Google’s +1

It’s difficult to gauge the potential impact of Google’s new +1 initiative on marketers because of one somewhat mysterious factor: consumer behavior. When compared to Facebook, with its “Like” button, Google likely has relatively few users who’ve bothered to set up profiles. And, if a consumer doesn’t have a profile, using +1 isn’t an option […]

Google Ads

Google To Let AdWords Advertisers Target Contextually By Category

Google has announced additional targeting capabilities for ads appearing on its Display Network, allowing advertisers to choose categories, rather than keywords, to trigger their ad’s appearance. Given AdWords’ genesis as a search-oriented advertising system, keywords have always been the main mechanism for targeting ads, though additional refinements and options have long been available. Now, Google […]

Google Ads

Search-Oriented Sites Get Special New AdSense Format

Google has introduced a new version of AdSense aimed at making ads more relevant on search-oriented sites like a travel search engine, a job search site, or a product search site. AdSense Custom Search Ads are targeted based upon the keyword terms searched upon by the site’s users — the same keywords that the site […]


Updated: Is “FaceSense” Forthcoming?

Facebook is testing new ad targeting options that display creative beside content that is contextually relevant, similarly to Google’s AdSense but with one important difference — ads would be targeted in real time as conversations are happening on the social network. Irina Slutsky reported the test in AdAge earlier this week. Facebook confirmed to me […]

Google Ads

Google Morphs AdWords Offering For Major Motion Picture Studios

Google has announced a new version of AdWords called Media Ads, aimed initially at marketers of major motion pictures with new releases. It will allow them to embed the trailer into their ad, and have it automatically come up first when someone searches for the title, or some variation of it. When someone clicks, Google […]

Google Ads

New Reports Aim To Add Value To AdWords Campaign Experiments

Google is now providing new reporting for its AdWords Campaign Experiments (ACE), which allow advertisers to test keyword, bids, placements and other variables. The new report allows advertisers to see ACE metrics side-by-side with their regular campaigns. Previously, one had to download reports and do analysis in a spreadsheet. The results also show whether differences […]

Google Ads

Location Controls on AdWords Get More Granular

Google has modified the way its location targeting controls function on AdWords to give advertisers more control over who sees their ads. Most importantly, advertisers can now distinguish between people that signal a location as part of their search query, and others that search from an IP address or GPS location in the area. For […]

Google Ads

DoubleClick Updates Somewhat Neglected Search Management Tool

DoubleClick today is unveiling DoubleClick for Search version 3, only the third major update in the campaign management tool’s five year history. According to the product’s manager, the move signals the Google division’s renewed commitment to the tool, which ties search in with the core display DoubleClick for Advertisers product. “We talk to customers a […]

Google Ads

Goodbye “Ads By Google” & Hello “AdChoices” As Google’s Backs Industry Label Effort

Those “Ads by Google” and “i” labels on AdSense ads will soon be replaced by an “AdChoices” triangle icon and label, as Google moves to comply with an industry initiative from the Self-Regulatory Program for Online Behavioral Advertising. It will be the single largest roll-out of the “AdChoices” label to date, giving significant momentum to […]


SEO Held Liable, Fined In Counterfeiting Case

A website builder and SEO firm has been held liable in federal court in a case in which it was accused of enabling the sale of counterfeit goods. Bright Builders faces a $770,000 fine for damages in the judgment, handed down in U.S. District Court in South Carolina last week, while its client was only […]

Google Ads

Google Tweaks AdSense Code To Speed Loads

Google is making good on promises it made to speed its AdSense code, rolling out an overhaul aimed at relieving the drag on publishers’ Web pages. The company estimates that its helping pages load faster by a half a second or more, when, previously, Google acknowledged that its code could delay page loads by 12 […]


Google Adds “Sale” Dimension To Product Listings

In a bid to improve the consumer experience with Google Product Search listings, the search giant will soon be requiring three new types of data for feeds targeting the U.S., and one new type for those targeting the U.K. A fourth type of data, which is recommended, but not required, will allow merchants to specify […]


Behind The Scenes With Google’s Logo Doodlers At SXSW

Search Engine Land has long been chronicling Google Doodles, the special logos the company produces to celebrate a wide variety of occasions. So, of course, I couldn’t pass up the opportunity to hear the stories behind the Doodles, when Doodle team creative lead Ryan Germick, along with user experience designer Marcin Wichary, took the stage […]


Google’s Mayer Envisions Future Of Location-Based Services At SXSW

Austin’s beloved Amy’s Ice Cream got a shout-out from Google’s Marissa Mayer at the SXSW Interactive conference today, as the new head of local shared her vision for a future enabled by the search company’s technologies. In the scenario Mayer described, she was at Amy’s — which she’d visited for the first time last night […]


Facebook Place Page Owners Get Reports On Check-Ins And Deals

Local business owners who have claimed a Facebook Places Page can now get reporting on how many people are checking-in to their business, and how many are redeeming deals they’ve offered through Facebook. The new reports, announced today, can help business owners refine the deals they’re offering and track foot traffic from Facebook users over […]

Google Ads

Google Enables Negative Keywords For Product Listing Ads

AdWords advertisers have long had the ability to use negative keywords to limit the situations when their ads will display, and now product listing ads — rolled out in November — will have this feature, too. Google announced the new targeting capability, saying it’s the first of more extensive targeting features that it is working […]


Whrrl Upgrades Personalization Engine To Fuel Discovery

How can you find a new restaurant, a well-curated boutique, or a artisanal cheese shop, if you never even knew it was there? Local search works well when people know what they’re looking for, but companies like Pelago, with its Whrrl application, are looking for alternative ways to enable those serendipitous discoveries. The start-up company […]


Microsoft AdCenter Intros Quality Score That Mimics Google’s

Microsoft has announced it will be rolling out a Quality Score feature within adCenter aimed at giving advertisers feedback on how their keywords are performing — very similarly to Google’s Quality Score. Interestingly, Microsoft says scores won’t directly — stressing the word directly — influence how ads are ranked, but it’s more of a reflection […]


Google Ventures Backs Another Marketing Company, Hubspot

Hubspot, a software company that makes tools for online marketing, has garnered a $32 million series D funding round from Google Ventures, along with Sequoia Capital and The firm’s original investors also participated in the round. Hubspot, founded in 2006 by two MIT alums, offers businesses a suite of software to help them attract […]


Google Makes Mobile Instant Previews Official

Google’s Instant Preview feature, which lets users view thumbnails of the Web pages in results, is now officially being rolled out to mobile for Android and iOS devices. The feature, which is accessed via a magnifying glass icon to the right of the search result, had been spotted as early as the end of January […]


First Angry Birds Product Integration To Tout Bing

Are digital porkers continually outwitting your Angry Birds? Try Bing for the answer to vanquishing the porcine menace. In a first for Rovio, the developers of the hit mobile app, the company has struck a deal whereby Microsoft’s Bing search will be integrated into the Angry Birds game. Angry Birds, which boasts versions for the […]

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