Pamela Parker

Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.


Google Tests Adding Analytics Data To AdWords

You’ve long been able to see AdWords account data in Google Analytics, but many marketers have longed for GA data in their AdWords account, as well. Google is currently testing such a feature in a limited number of accounts, as first noted by Periscopix. Google isn’t saying much about it but a spokesperson sent me […]


No CEO News Emerges From Yahoo Shareholder Meeting

You can’t blame Yahoo’s board for being a little bit gun shy. After all, eight out of 11 directors are new this year — three of them were appointed in the wake of the highly-public resume scandal that ousted CEO Scott Thompson. With the Thompson debacle, the departure of co-founder Jerry Yang, and the ill-fit […]

Microsoft Advertising

Microsoft Makes Job Cuts; Advertising Hit But Details Sparse

Microsoft has undertaken what’s being called “a round of layoffs,” including eliminating the position of long-time digital marketing evangelist Mel Carson, who worked for Microsoft Advertising in the US and helped start adCenter in the UK. The software giant confirmed the layoffs but won’t say how many people or what departments were involved. A Microsoft […]

Google Ads

Newest Version Of AdWords Editor Released

It’s time again to update your AdWords Editor desktop software. Google today released version 9.8.1 which will now let users add and edit dynamic search ads and product listing ads. Each of these ad formats now has its own tab, and these types of ads can now be managed on two new targeting tabs. The […]


Microsoft AdCenter Rollout Comes To Three More European Countries

The paid search part of the Search Alliance has conquered three more countries. Both Bing- and Yahoo-owned and operated properties, as well as publisher networks, in Germany, Austria and Switzerland are now powered by Microsoft Advertising’s adCenter, the company announced today. Now both the algorithmic and the paid search portions of the Alliance have been […]


Google Tests New Car Leads Product

Financial services, hotels, flights, products… what’s next for Google’s paid inclusion vertical search engine plans? It appears to be new cars, if a Bay Area test is any indication. The test was first spotted by auto industry publication DealerELITE. If a person has indicated he is in the San Francisco Bay Area, searching on specific […]


Google Maps’ Mobile Ads Format Gets A Refresh

Google has revamped its format for AdWords that display within Maps for Mobile, in an effort to make them work more efficiently for smartphone users and advertisers. As a part of the new format, which will be made available to newer versions of Android phones today, calls to action like “get directions” and “click to call” […]

Google Ads

Google Rolls Out AdWords Redesign Globally

The “simpler and more beautiful” AdWords version previewed a couple of weeks ago is rolling out to all accounts globally in the next few days, Google has announced. The most significant change is the addition of “campaign types,” which allows advertisers to use an interface customized based on the type of campaign they are creating. […]

Google Ads

Google Previews New Look for AdWords Interface

The “simpler and more beautiful” Google makeover is coming to AdWords. The company is previewing the new look to users and asking for feedback before implementing it. The most significant change to functionality is the introduction of “campaign types” — depending on the type of campaign it is, you will see different options. The idea […]

Google Ads

Google’s Free Trusted Stores Seal Program Opens To All U.S. Merchants

Google has been testing its Trusted Stores seal program since October of 2011, and now the program is opening up to all U.S. merchants with a self-service sign-up interface. Merchants who participate will have a “Trusted Stores” badge — which opens to provide information about the company’s shipping and customer service record — appear beside their […]

Google Ads

Google Acquires KikScore Technology And Assets To Complement Trusted Stores

In an effort to expand the kind of information available to online shoppers via its Trusted Stores program, Google has acquired the technology and certain assets of KikScore, a trust seal company serving mostly small businesses. The cost of the intellectual property acquisition wasn’t disclosed. According to a post on KikScore’s site, the standalone service […]


Former Yahoo Executive Pleads Guilty To Securities Fraud Charge Related To Microsoft Deal

The Search Alliance between Yahoo and Microsoft had some unintended beneficiaries (now casualties). Yahoo’s former senior director of business management, Robert Kwok, has pled guilty to conspiracy to commit securities fraud, after being accused that he told a mutual fund manager in July 2009 that the deal between Yahoo and Microsoft was imminent. Among its […]

Receive daily search news and analysis.

Processing...Please wait.