Search Engine Land » Platforms » Google » Google Ads » Google Shopping ads » Google To Replace Base API With Two Shopping APIs

Google To Replace Base API With Two Shopping APIs

Google is retiring its Base API and replacing it with two shopping-centric APIs, requiring developers to modify applications that manage and search product data. Google Base will be shuttered permanently as of June 1, 2011. The Content API for Shopping will be used for uploading data, and the Search API for Shopping for accessing product […]

Pamela Parker on December 20, 2010 at 1:34 pm | Reading time: 1 minute

Chat with SearchBot

Google is retiring its Base API and replacing it with two shopping-centric APIs, requiring developers to modify applications that manage and search product data. Google Base will be shuttered permanently as of June 1, 2011.

The Content API for Shopping will be used for uploading data, and the Search API for Shopping for accessing product data. The Content API can be used to add, delete, query or modify any item individually or with a batch protocol. The Search API is aimed at helping Google Affiliate Network publishers and Google Commerce Search customers.

Both of the new APIs use the Gdata protocol used by many other Google APIs. Those who upload XML or CSV files directly can continue to use the Merchant Center.

The company will no longer support data types such as jobs, real estate, events, and activities, after Google Base is retired in June.

Separately, Microsoft also announced an API change, urging users of its adCenter API to shift to version 7, which was released to production earlier this year. The company says version 6 will sunset this spring.

Add Search Engine Land to your Google News feed.

Related stories

New on Search Engine Land

Make 2024 the year you take home the highest honor in search

5 alternatives to the missing Page Timings report in GA4

Dominate search results with your SEO dream team

7 ways to elevate your responsive search ads

How to set and manage PPC expectations for teams and stakeholders

About the author

Staff

Pamela Parker

Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.