The #1 reason why position #1 doesn’t matter
As the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that being the top result may not be as important as it used to be.
Rachel Lindteigen is the President and Founder of Etched Marketing and the former Senior Director, Content Marketing for PMX Agency. Rachel has over 20 years of content writing, editing and strategy development and 10 years of digital marketing experience. She works with many top e-commerce retailers and crafts both local and national level SEO strategies. Rachel has a bachelor’s degree in broadcast journalism from the Walter Cronkite School for Journalism and Telecommunications at Arizona State University and an MBA in Marketing.
Analytics & Conversion
Measuring Success For Your Local SEO Program In 5 Easy Steps
First quarter is over, which means that businesses should be reviewing their SEO progress thus far. Columnist Rachel Lindteigen shares her process for conducting a quarterly business review to evaluate local SEO performance.
Amazon Alexa
Understanding & Leveraging Search By Voice: Up Close @SMX
Columnist Rachel Lindteigen recaps a presentation on voice search and opportunities for marketers, in coverage of the SMX West conference.
Local
Is Your Local Site Mobile Friendly? Should It Be?
Local businesses often don't see the need to go mobile, but columnist Rachel Lindteigen reminds SMBs that the time to prepare is now.
Local
The Franchise Challenge: How Do You Stand Out When You’re One Of Many?
Local search marketing can be a challenge for franchisees, but columnist Rachel Lindteigen has some tips.
Google Business Profile
Google Maps, Yelp & Local SEO In 2015
When it comes to digital marketing and SEO for your business, it’s important to look beyond just your website. For local businesses, a strong online marketing effort requires an investment in local directories, maps and review sites, too. If all of your optimization efforts are spent on your site, you’re likely missing out on opportunities. Google’s Pigeon […]
Local
Black Friday Is NEXT Week. Is Your Local Business Ready?
The holidays are right around the corner, and columnist Rachel Lindteigen provides helpful advice for how local business can prepare.
Google Analytics
Finding Hidden Content Opportunities For Your Local Website
Once you've fulfilled your website's basic content needs, you'll need to up the ante to stay competitive in search engines. Contributor Rachel Lindteigen shares some tips.
Content
Holiday Search Planning For Local Businesses In 5 Easy Steps
How can local businesses prepare their digital marketing campaigns for the holidays? Contributor Rachel Lindteigen lays out her formula for success.