Contributor

Rebekah Schelfhout

About Rebekah Schelfhout

Rebekah Schelfhout is Associate Head of PPC at UK based paid media agency Periscopix, a Merkle Company. In her six years at the company, she has acquired specialist knowledge across both the AdWords and Bing/Yahoo platforms. She has managed accounts across a range of sectors with specializations in retail and e-commerce and currently manages a division of search account managers. Rebekah was announced as the 30th most influential person in search in the UK in The Drum Search Top 50 2014, was nominated for Women in Search 2015, and has spoken at SMX London, SMX East & Internet World as well as being a regular contributor to the Search Engine Land blog.

Rebekah Schelfhout's latest articles

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Start The New Year With A PPC Health Check: Part 2

Welcome to Part 2 of my PPC Health Check series! In part 1, I covered account structure, settings, conversion tracking and budgets. Today’s piece will help you understand the areas you need to be checking with regard to keywords, ads and performance. Reviewing a campaign properly isn’t something that is done in 20 minutes — […]

Rebekah Schelfhout | Feb 4, 2014 at 9:16 am ET