10 Common Mistakes When Setting Up Audiences In AdWords
Building audiences in AdWords. Are you doing it wrong? Columnist Rebekah Schelfhout describes ten common mistakes and explains how to avoid them.
Rebekah Schelfhout is Associate Head of PPC at UK based paid media agency Periscopix, a Merkle Company. In her six years at the company, she has acquired specialist knowledge across both the AdWords and Bing/Yahoo platforms. She has managed accounts across a range of sectors with specializations in retail and e-commerce and currently manages a division of search account managers. Rebekah was announced as the 30th most influential person in search in the UK in The Drum Search Top 50 2014, was nominated for Women in Search 2015, and has spoken at SMX London, SMX East & Internet World as well as being a regular contributor to the Search Engine Land blog.
10 Top Retargeting Tips For AdWords Users
Are you making the most of your remarketing efforts? Columnist Rebekah Schelfhout has some expert insights you may not have considered!
Why You Should Be Using Google Analytics Smart Lists For Remarketing
Are you using Smart Lists in your remarketing efforts? Columnist Rebekah Schelfhout believes you should consider doing so if you're not already.
Key Traits Of An Amazing PPC Account Manager
What's most important when hiring a new PPC manager, or trying to be the best one you can be? Columnist Rebekah Schelfhout weighs in.
Heal’s Furniture: A Tale Of 2 Ad Types, Text Vs. Shopping
E-commerce sites can greatly benefit by switching from regular search text ads to Google Shopping ads, as demonstrated by columnist Rebekah Schelfhout's case study.
Appearing Multiple Times In Google Shopping: The Pros & Cons
Are you bleeding money or gaining exposure from showing up multiple times in Google Shopping results? Rebekah Schelfhout shares her thoughts.
Holiday 2014 Learnings: How Delivery Options Impact PPC & Conversions
Ever wonder how final delivery dates and special options affect online conversions before Christmas? Contributor Rebekah Schelfout shares her insights.
Insights Into PPC Traffic From “Sofa Sunday” In The UK
You've heard of Black Friday and Cyber Monday, but what about Sofa Sunday? Columnist Rebekah Schelfhout discusses this new mobile shopping trend.
Traffic Insights From Google Shopping Search Partners
Google recently started distributing Google Shopping campaigns to selected partners. Columnist Rebekah Schelfhout explores what impact, if any, this has had on advertisers.
Top 5 Takeaways From The Big Bing Ads Session @SMX East
Bing Ads beats Google AdWords? Well, yes, when it comes to partner segmentation. Columnist and speaker Rebekah Schelfout shows you all the ways Bing Ads is improving.
Image Ad Best Practices For The Google Display Network
Your GDN ads shouldn't be an afterthought! Columnist Rebekah Schelfhout explains how to create great ads for the Google Display Network.
Tips For A Successful PPC Account Takeover
When you're taking on an existing account, perform these important checks to ensure you start off on the right track.
Reach & Frequency: The Forgotten Dimension Of GDN On AdWords
The Reach and Frequency report lives under the Dimensions tab in AdWords; yet this information often gets overlooked in favour of analysis on areas such as geographic location or time of day. What Can You See From This Report? Very simply, this report shows the following: Reach: The number of unique users who saw your […]
The Impact Of Google Display Network Magazine Ads
In May, Google officially launched a new format for text ads on the Google Display Network (GDN) called magazine ads. Have you taken the chance yet to analyse what has happened to your text ads traffic since? Here’s what they look like: I’ve looked into a few accounts to spot what key differences we’re seeing now […]
Are Your Google Display Network Results Damaged By AdSense For Mobile?
Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP — chances are, you’re appearing on a hell of a lot of apps now, and you might need to make some adjustments to your campaign in order to improve your results. The […]
How To Gain Additional Reach In AdWords With Similar Audiences
The “similar audiences” feature has been around for some time now, but this type of audience list is still heavily underused. So, what are similar audiences? Google uses your existing remarketing lists to characterise the types of users within them and then makes its own audience lists based on users that have the same interests […]
How To Get More From Your RLSA Campaigns
Remarketing Lists for Search Ads (RLSAs) has been, in my opinion, the highest impact feature released by Google over the last year! However, many people out there are still not putting them to use, and those who are using them could probably be getting even more out of them by adopting smarter strategies. Why This […]
7 Common Pitfalls Of Google Display Network Campaign Management
The Google Display Network has been around for a long time now, yet marketers continue to make many of the same mistakes over and over again. Here are seven common issues that can arise when running a display campaign if you don’t stay on the ball. 1. Unnecessary Pausing Of Keywords You notice that your display […]
Start The New Year With A PPC Health Check: Part 2
Welcome to Part 2 of my PPC Health Check series! In part 1, I covered account structure, settings, conversion tracking and budgets. Today’s piece will help you understand the areas you need to be checking with regard to keywords, ads and performance. Reviewing a campaign properly isn’t something that is done in 20 minutes — […]
Start The New Year With A PPC Health Check: Part 1
As Group Head at a fast growing search agency, I’ve carried out hundreds of campaign checks over the years. In my contributions here, I’ll be sharing my top tips on things to look out for when reviewing your own campaigns. Some of these things are obvious, while others might have slipped past you because you’re […]