How to use the Knowledge Graph for higher rankings
Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and targeted content marketing campaign for your website.
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Ryan Shelley's latest articles
Technical SEO in the age of semantic search and Google
Contributor Ryan Shelley explains that technical SEO is more important than ever -- but for long-term ranking success, understanding how Google processes data is key.
Best practices for qualifying your link opportunities
So, you've got a list of potential linking partners, but how do you qualify them? Columnist Ryan Shelley shares his process.
A balanced approach to data-driven SEO
SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results.
3 strategic goals SEO consultants should fulfill
Columnist Ryan Shelley discusses the three essential goals any SEO campaign must achieve: visibility, traffic and ROI.
Dealing with duplicate content
Of all of the possible SEO problems to tackle, columnist Ryan Shelley says duplicate content is one of the easiest. Learn why, and get the scoop on what you need to do.
10 tips for choosing the perfect domain
When it comes to choosing a domain name for your business, you've got more choices than ever. Columnist Ryan Shelley provides suggestions for narrowing it down.
The psychology of search: Unleashing the power of connection
There are many factors that contribute to high search engine rankings, but columnist Ryan Shelley argues that we often overlook the most important one: the user experience.
The SEO benefits of developing a solid site structure
Columnist Ryan Shelley explains why a good site structure can be highly beneficial for your search engine optimization efforts -- and your users.
How to track conversions like a pro
Driving more traffic is only good if you're driving the right traffic. Columnist Ryan Shelley outlines three simple conversion goals you can track that will give you powerful insights into how your users are interacting with your website.
3 predictions about the future of SEO
What do current trends say about the direction of search, and how can you prepare? Columnist Ryan Shelley shares his predictions for the industry.
The problem with obsessive rank tracking
Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains why this mindset may steer us wrong.
Why you need to get back to SEO basics
You can be well-versed on all the latest SEO trends, but columnist Ryan Shelley notes that you need to get the fundamentals down first.
3 local SEO tips that deliver business results
Looking to optimize your business website for local search, but not sure where to start? Columnist Ryan Shelley provides some tips for beginners.
Why SEO & lousy content don’t mix
Content is an important part of search rankings, but columnist Ryan Shelley reminds us that quality trumps quantity.
What we’ve learned about SEO in 2016
Columnist Ryan Shelley recounts some of the biggest SEO developments of the year and makes some predictions for 2017.
5 steps to optimizing your site for Google’s mobile-first index
Now that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it's well past time to get aboard the mobile-friendly train. Here, he provides some tips to get you started.
3 things to do after a major Google algorithm update
Heard about a new update to Google's organic search ranking algorithm? Don't panic! Columnist Ryan Shelley shares his tips for responding to these updates in a calm and constructive way.
What Netflix can teach us about long-tail keyword research
Columnist Ryan Shelley believes that good long-tail keyword targeting is all about knowing your audience -- something Netflix excels at.
The human side to SEO: the power of personas
On a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan Shelley shows how personas can help you achieve these connections.
The art of link building: Why creating connections is the key to success
Columnist Ryan Shelley explains how good, sustainable link building is not just about getting a backlink, but about creating lasting connections that provide value to users.
7 types of keywords to boost your SEO strategy
Wondering what kinds of keywords you should be targeting? Columnist Ryan Shelley shows how to categorize keywords using a personalized and industry-focused approach.
Are we making SEO too complicated?
SEO has a lot of moving parts -- and that can mean a lot of wasted time and effort if we're not organized. Columnist Ryan Shelley shares his method for simplifying your SEO process by staying focused on results.
The benefits of creating a purpose-driven SEO strategy
Why does your website exist? What is the function of each page? Columnist Ryan Shelley explains how an effective SEO strategy starts with defining your website's purpose.