How to use the Knowledge Graph for higher rankings
Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and targeted content marketing campaign for your website.
Ryan's pretty much your average guy, except for the average part. He is the owner and founder of Shelley Media Arts LLC. He is passionate about helping companies make a more personal connection online with their customers and prospects. Ryan is active in influencing and promoting human driven SEO, personalized marketing and empathic leadership. When he's not working in the "shedquarters" you can find him hanging at the beach with his family or jamming out in the playroom with his 2 young sons. Check out SMA's blog for more great content.
Technical SEO in the age of semantic search and Google
Contributor Ryan Shelley explains that technical SEO is more important than ever -- but for long-term ranking success, understanding how Google processes data is key.
Content
Best practices for qualifying your link opportunities
So, you've got a list of potential linking partners, but how do you qualify them? Columnist Ryan Shelley shares his process.
SEO
A balanced approach to data-driven SEO
SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results.
Amazon Advertising
3 strategic goals SEO consultants should fulfill
Columnist Ryan Shelley discusses the three essential goals any SEO campaign must achieve: visibility, traffic and ROI.
SEO
Dealing with duplicate content
Of all of the possible SEO problems to tackle, columnist Ryan Shelley says duplicate content is one of the easiest. Learn why, and get the scoop on what you need to do.
Amazon
10 tips for choosing the perfect domain
When it comes to choosing a domain name for your business, you've got more choices than ever. Columnist Ryan Shelley provides suggestions for narrowing it down.
SEO
The psychology of search: Unleashing the power of connection
There are many factors that contribute to high search engine rankings, but columnist Ryan Shelley argues that we often overlook the most important one: the user experience.
Amazon
The SEO benefits of developing a solid site structure
Columnist Ryan Shelley explains why a good site structure can be highly beneficial for your search engine optimization efforts -- and your users.
Amazon Advertising
How to track conversions like a pro
Driving more traffic is only good if you're driving the right traffic. Columnist Ryan Shelley outlines three simple conversion goals you can track that will give you powerful insights into how your users are interacting with your website.
Amazon Advertising
3 predictions about the future of SEO
What do current trends say about the direction of search, and how can you prepare? Columnist Ryan Shelley shares his predictions for the industry.
Amazon
The problem with obsessive rank tracking
Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains why this mindset may steer us wrong.
Google Search Console
Why you need to get back to SEO basics
You can be well-versed on all the latest SEO trends, but columnist Ryan Shelley notes that you need to get the fundamentals down first.
Google Business Profile
3 local SEO tips that deliver business results
Looking to optimize your business website for local search, but not sure where to start? Columnist Ryan Shelley provides some tips for beginners.
SEO
Why SEO & lousy content don’t mix
Content is an important part of search rankings, but columnist Ryan Shelley reminds us that quality trumps quantity.
Amazon
What we’ve learned about SEO in 2016
Columnist Ryan Shelley recounts some of the biggest SEO developments of the year and makes some predictions for 2017.
Apple
5 steps to optimizing your site for Google’s mobile-first index
Now that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it's well past time to get aboard the mobile-friendly train. Here, he provides some tips to get you started.
3 things to do after a major Google algorithm update
Heard about a new update to Google's organic search ranking algorithm? Don't panic! Columnist Ryan Shelley shares his tips for responding to these updates in a calm and constructive way.
What Netflix can teach us about long-tail keyword research
Columnist Ryan Shelley believes that good long-tail keyword targeting is all about knowing your audience -- something Netflix excels at.
Link Building
The human side to SEO: the power of personas
On a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan Shelley shows how personas can help you achieve these connections.