Sami Carroll
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Sami Carroll

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About Sami Carroll

Sami Carroll has extensive experience in comprehensive marketing analysis across all online marketing media, including paid search, affiliate programs, organic optimization and email marketing for both B2C and B2B clients.

Sami Carroll's latest articles

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How To Use Google Analytics To Improve PPC Performance: Part I

Running effective PPC campaigns in B2B markets is a competitive task that can be extremely expensive. That’s why it is so important for search marketers to run efficient campaigns that create maximum value for those high-cost clicks. So what can you do to be more competitive and increase ROI even as these tough economic times are shredding your budgets?

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The Importance Of Branded Search Programs (Even in Tough Economic Times)

B2B marketers, how would you address the following question from your client or boss: “Why should I invest in a branded PPC campaign when I rank well organically?” This is a very legitimate question, particularly in this economic climate where companies are looking to cut corner Consider, too, that this becomes a stickier wicket when […]

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