Sandra Niehaus

Analytics & Conversion

3 Essential Traits Of Conversion-Optimized Design

We regularly perform expert CRO reviews of web designs for our clients. What informs these reviews? Is it just our aesthetic opinion? Must a design...

Analytics & Conversion

3 Reasons Not To Run Conversion Tests

Testing is a hot topic. But before you decide what to test and which kind of test to run, step back and ask an even more basic question—whether...

Analytics & Conversion

Small, Site-Wide Conversion Changes To The Rescue

Ever feel like a marketing castaway? You know what I mean: you want to improve conversion rates, but your site is trapped on a desert-island CMS and...

Analytics & Conversion

Evil Conversion: When Optimization Goes Too Far

As online marketers and conversion experts, we want our sites to be effective. But when does conversion optimization go too far? When does it stop...

Analytics & Conversion

3 Ways To Leverage Time For More Conversions

Time, they say, was invented to keep everything from happening all at once. Whether we’re performers, filmmakers or UX designers, time allows us to...

Analytics & Conversion

Neuro Google: The Day All the Damn Lies Ended

George sat in a white lab room, next to an MRI machine that was vibrating softly to a U2 song. No, that was his iPhone. George twitched and slapped...