Scott Brinker

Scott Brinker is the conference chair of the MarTech® Conference, a vendor-agnostic marketing technology conference and trade show series produced by MarTech Today's parent company, Third Door Media. The MarTech event grew out of Brinker's blog, chiefmartec.com, which has chronicled the rise of marketing technology and its changing marketing strategy, management and culture since 2008. In addition to his work on MarTech, Scott serves as the VP platform ecosystem at HubSpot. Previously, he was the co-founder and CTO of ion interactive.

Why Big Testing Will Be Bigger Than Big Data

Big data is a big topic these days, one that has made its way up to the C-suite. The CMO may not yet fully understand what big data is, exactly. But...

Who’s Afraid Of The Big Bold Test?

“My team accepts that some experiments must fail in order for us to learn from them.” In a recent study of Fortune 1000 marketers...

Have You Adopted Agile Marketing Yet?

A couple of years ago, I wrote a column that introduced agile marketing — a management approach that adapts agile software development...

Death To The Cliché Landing Page

This week at SMX Advanced, I gave a talk titled Death to the Cliché Landing Page (link will open the deck on SlideShare.net). Since the slides are...

The Art Of Seductive Landing Pages

People don’t just want to be educated about what you offer. They want to be seduced. Yes, seduced. Being seduced is an exhilarating experience....