Sponsored Content: Terminus

About Sponsored Content: Terminus

Founded in 2014, Terminus is the leader of the account-based movement and the #1 ranked ABM execution platform on G2 Crowd. Terminus is an ABM command center that enables B2B marketers to identify and prioritize target accounts, engage them across multiple channels, provide actionable insights to sales, and measure the success of their account-based programs. Enterprise and growth-stage companies such as Salesforce, NetSuite, and WP Engine, use Terminus as a foundational platform for ABM. In 2018, Terminus was recognized by the Atlanta Business Chronicle as the fastest-growing software company in Georgia.

3 signs it’s time to make the switch to account-based analytics

If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools to track, measure and take action on your marketing data. You spend your days building marketing […]

Sponsored Content: Terminus | Nov 12, 2018 at 7:30 am ET

Analytics & conversion

How to use data to power target account selection

According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target accounts than from non-target accounts. If that isn’t a ringing endorsement for the efficacy of ABM, then I don’t know what is. In theory, ABM is straightforward: Focus the bulk of your energy […]

Sponsored Content: Terminus | Oct 9, 2018 at 7:30 am ET