Contributor

Stela Yordanova

About Stela Yordanova

Stela Yordanova is an SEO & Analytics Specialist at SmartSearch Marketing, a B2B Digital Marketing Agency specializing in demand generation and lead management solutions for B2B companies.

Stela Yordanova's latest articles

Google

Back to basics: How to capitalize on site search insights

Website visitors are leaving many insightful data clues so use them to enhance your content development plan.

Stela Yordanova | Nov 27, 2018 at 2:27 pm ET

real-time-data-real-time-real-time-shutterstock_271393481

Google

How to capitalize on the competitive advantage of real-time data analysis

Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysis.

Stela Yordanova | Aug 30, 2018 at 11:55 am ET

Analytics & conversion

5 ways to capitalize on Google Tag Manager

If you haven't taken advantage of Google Tag Manager, now may be the time to get started. Columnist Stela Yordanova outlines five ways to utilize GTM to help you improve your marketing results.

Stela Yordanova | Oct 6, 2017 at 11:52 am ET