Phrase match is dead. Long live phrase match!
Reports of the demise of phrase match have been greatly exaggerated, finds contributor Steve Cameron. It turns out that there are certain situations in which it comes in pretty handy.
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Disclosure and transparency: The agency/client relationship twins
Do your clients know what you're doing with their accounts? Contributor Steve Cameron lays out why transparency is vital to building and maintaining trust with your clients.
Does Google Really Know Where You Are? For Nearly Half Of You, The Answer Is No
Search marketers rely on Google to serve up ads to prospects within a targeted geographical area, but is Google's location data accurate? Contributor Steve Cameron reports on the results of a survey designed to find out.