Reports of the demise of phrase match have been greatly exaggerated, finds contributor Steve Cameron. It turns out that there are certain situations in which it comes in pretty handy.
Do your clients know what you're doing with their accounts? Contributor Steve Cameron lays out why transparency is vital to building and maintaining trust with your clients.Steve Cameron | Aug 11, 2017 at 11:55 am ET
Search marketers rely on Google to serve up ads to prospects within a targeted geographical area, but is Google's location data accurate? Contributor Steve Cameron reports on the results of a survey designed to find out.Steve Cameron | Sep 25, 2015 at 9:38 am ET