Behind The Numbers Of Google+’s Monumental Rise To 25 Million Visitors

This week comScore released findings on Google+’s monumental surge to 25 million unique global visitors. Launched just over a month ago, Google+ has become the fastest social networking service to reach 25 million unique visitors. This quick ascent outpaced MySpace, Twitter and Facebook:

The comScore findings also separate the U.S. unique visitor stats from Global stats. The results are interesting; the largest traffic surge in the US occurred in mid-July and flattened out at the end of the month. However, the global adoption has been steadier. The strong surge occurred the second week in July through the end of the month.

So where exactly did all this global growth come from if the U.S. traffic isn’t continuing the rapid growth? The second largest country is India with more than half of the traffic of the United States. Canada, the United Kingdom and Germany round out the top five respectively.

comScore also noted that the adoption of Gmail seems to have a direct correlation to the adoption of Google+. The U.S. is the top market for Gmail, making up 54,794,000 unique visitors in June with India coming in second with 26,961,000 unique visitors, nearly the same percentage as Google+ adoption.

Other metrics released reveal U.S. demographic data, usage stats and engagement information. Not surprisingly, the Google+ user base skews highly male and towards the 18-34 range. Males make up 63% of all U.S. visitors, while the largest age group (visitors aged 25-34) make up 35% of all visitors. The next most popular age range for visitors is 18-24, making up 23% of all visitors.

Lastly, it was revealed which browsers are used by Google+ users. This data truly showcases the “tech-savviness” of the average Google+ user. Google’s Chrome has more than twice the Google+ penetration of any other browser, but yet is consistently 3rd behind Microsoft Internet Explorer and FireFox. While 87% of U.S. Internet users have Internet Explorer on their work and home machines, IE only makes up 23% of Google+ penetration. On the other hand, Google’s Chrome browser, available on just 31% of U.S. computers makes up 59% of Google+ penetration:

Visit comScore for more information.

About The Author

Greg Finn

Greg Finn is the Director of Marketing for Cypress North, a company that provides digital marketing and web development. He is a co-host of Marketing O'Clock and has been in the digital marketing industry for nearly 20 years. You can also find Greg on Twitter (@gregfinn) or LinkedIn.