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Bing Ads now offers competitive share of voice metrics

Advertisers can see how their campaigns, ad groups and keywords stack up against the competition with the new impression share metrics.

Ginny Marvin on June 26, 2017 at 2:39 pm

New columns are now available in Bing Ads to see competitive metrics related to impression share.

The Competitive (Share of Voice) metrics are available at the campaign, ad group and keyword levels in the main UI and Reports tab. They are also accessible in several reports via the Bing Ads API.

There are six new metrics available, including Impression share (IS) lost to rank and IS lost to ad relevance.

Claire Lee, Bing Ads platform program manager, added in the blog post that more reporting updates are in the works. “One of our goals for reporting on Bing Ads is to surface the information you want, in the context you want it, so you can make quick and informed decisions across your ad campaigns,” Lee said.

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.