Bing Ads now offers competitive share of voice metrics

Advertisers can see how their campaigns, ad groups and keywords stack up against the competition with the new metrics.

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New columns are now available in Bing Ads to see competitive metrics related to impression share.

The Competitive (Share of Voice) metrics are available at the campaign, ad group and keyword levels in the main UI and Reports tab. They are also accessible in several reports via the Bing Ads API.

There are six new metrics available, including Impression share (IS) lost to rank and IS lost to ad relevance.

Bing Ads Competitive Share Of Voice Metrics

Claire Lee, Bing Ads platform program manager, added in the blog post that more reporting updates are in the works. “One of our goals for reporting on Bing Ads is to surface the information you want, in the context you want it, so you can make quick and informed decisions across your ad campaigns,” Lee said.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About the author

Ginny Marvin
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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