Coming: Bing Ads Keyword Distribution Graph To Visualize Your KPI Performance

It’s not live yet, but Bing Ads is teeing up a new keyword visualization tool designed to help PPC managers analyze and identify optimization opportunities faster. Young Shi, a program manager at Microsoft who is responsible for Reporting and BI data visualization for Bing Ads, posted a sneak peek on the Bing Ads blog today. The new […]

Chat with SearchBot

It’s not live yet, but Bing Ads is teeing up a new keyword visualization tool designed to help PPC managers analyze and identify optimization opportunities faster. Young Shi, a program manager at Microsoft who is responsible for Reporting and BI data visualization for Bing Ads, posted a sneak peek on the Bing Ads blog today.

The new tool allows you to visualize your entire keyword set. Keywords are lumped into performance buckets based on the metric you choose to look at. Each bucket is shown as a blue bar on the graph, and the size of the bar represents the number of keywords in the bucket. There is a slider and side bracket that you can use to adjust and filter the visualization.

Bing Ads Keyword Distribution Graph

The new keyword distribution graph will be available on the Keywords Tab in the Web UI and you’ll be able to view up to four different metrics across a set of graphs. Here is an example that looks at 6,447 keywords by average CPC, Clicks, CTR and average position.

Bing Ads Keyword Distribution 4 Metrics

Using the bracket and slider, you can drill down and adjust the graph view to focus on specific keyword sets. The example given below isolates the 11 keywords with the highest average CPC. That keyword set is then represented in the three other graphs as well.

Keyword Distribution Filter

This tool looks like it could prove to be a serious time-saver for many account managers. A date isn’t set, but typically Bing Ads doesn’t wait too long to release a new feature after the initial announcement.  What do you think about this new feature?


Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Get the newsletter search marketers rely on.