New Bing Ads Opportunities Page Shows How Budget & Keyword Changes Will Impact Campaigns

Bing Ads has launched a newly redesigned Opportunities Page to show the estimated impact of campaign changes for factors like increased bids, as well as budget and keyword suggestions.

Now located at the top of the Bing Ads page on the primary toolbar, the new Opportunities Page displays the estimated impact of account changes using a “If you do this, you could see this change each week” format:

Users can filter the opportunities by campaign or category, says Bing, and make campaign changes directly within the page.

The Bing Ads opportunity upgrades include bid suggestions for better ad placement, and budget suggestions to make ads appear more frequently.

The newly enhanced budget opportunities provides a landscape view of estimated campaign clicks and impressions at a variety of budget amounts to help you make an informed decision with more confidence and less digging for data.

Bing Ads users can also get keyword suggestions from the Opportunities page, both for keywords related to current campaigns and broad match suggestions for existing exact and phrase match keywords. Keywords suggestions are paired with optimal bid amounts and the estimated impact on the campaign.

The announcement included the following video, summarizing the new Bing Ads Opportunities page:

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Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, Marketing Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.