Bing Ads rolls out Merchant Promotions for Shopping campaigns in US

The program, coming out of pilot, spotlights offers in Bing product ads.

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Bing is rolling Merchant Promotions out of pilot in the US, giving advertisers a way to highlight offers in their product ads.

When Merchant Promotions are active, ads can appear with a “Special Offer” extension. When users click on the notice, the offer pops up with a description, promotional code, expiration date and a link to shop the product.
Bing Ads Merchant Promotions

Sellers need to fill out a form to apply for Merchant Promotions. Bing Ads says the approval process takes three to four business days.

Once approved, you’ll see a new Promotions tab in your Bing Ads Merchant Center account. You can set up promotions in the UI (shown below) or with a promotion feed.

Bing Ads Merchant Promotions Setup

To get reporting details on Merchant Promotions, select Click Type ID and Total Clicks on Ad Elements in the product partition and product dimension reports in Bing Ads.

For more details, see the blog post announcing the rollout.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About the author

Ginny Marvin
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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