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Bing Integrates Facebook Likes Further Into Its Search Results

Barry Schwartz on February 24, 2011 at 12:40 pm

Bing announced that it has integrated Facebook Likes within its regular search results, similar to a move that Google made with social “shares” from Twitter and other services last week.

Facebook Likes Previously Separated

In October, Bing added Facebook Likes to the bottom of its search results page. If you searched for something that one of your Facebook friends has liked on Facebook, Bing would display this after all of its “regular” results.

Facebook Likes Meet “Regular” Results

Today, Bing has announced that Facebook Likes will be more tightly integrated. Now, if the regular search results displayed are also liked by one of your Facebook friends, that will be shown.

Keep in mind, the search results themselves are not changing in order based on your Facebook data. Bing is simply marking up the results with your Facebook data.

Here is a screen shot of the Facebook likes directly in the Bing results. You can see it showing for the last result.

Google’s Similar Integration, But Without Facebook

Last week, Google made a similar move. However, rather than integrate Facebook Likes into regular results, Google is integrating whether something was shared on Twitter and some other social services. Shares can also impact the ranking of regular results, unlike the situation with Bing

Our first story below has more about this; the second covers more about Bing’s previous Facebook integration:

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.