Bing: No Plans To Give Ranking Boost For HTTPS
At Search Marketing Expo, Bing’s Vincent Wehren, the Lead Program Manager for Bing Webmaster Tools, said they have no plans on ever giving a ranking boost to websites that switch to HTTPS. In August, Google began giving sites that use HTTPS a ranking boost as a bit of an incentive to webmasters for helping secure […]
Barry Schwartz on October 2, 2014 at 3:38 pm | Reading time: 1 minute
At Search Marketing Expo, Bing’s Vincent Wehren, the Lead Program Manager for Bing Webmaster Tools, said they have no plans on ever giving a ranking boost to websites that switch to HTTPS.
In August, Google began giving sites that use HTTPS a ranking boost as a bit of an incentive to webmasters for helping secure the web.
Bing on the other hand feels that they want to “give searchers content they want” and they do not feel that using HTTPS is a ranking signal that should be used.
So for the foreseeable future, going HTTPS will not benefit you in Bing’s search results.
To learn more about Google’s HTTPS signal see our Google Secure Search category.
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.