Bing

Bing Shopping Adds List Sharing Through Facebook

One of the things that people do with their smartphones in stores is take pictures of products and send them to friends and family for feedback and advice. A version of that process has been developing in parallel online through the numerous “social shopping” sites and has existed forever in good old-fashioned email. Now Bing has added a “shopping list” module to Bing Shopping to enable one or more products to be captured and shared through Facebook.

You can create the shopping list by checking a box next to each product you want to capture and share:

Screen Shot 2010 12 01 At 6.46.20 AM

Products will then appear in the lower left corner of the screen and can be shared through Facebook. It’s helpful if you’re, say, trying to decide among two or three versions of the same item (e.g., iPod docks, digital cameras, sweaters).

Screen Shot 2010 12 01 At 6.44.50 AM

Unfortunately I was having trouble adding products and getting it to work this morning. I assume it works on IE but it wasn’t really working on Firefox for me (probably a launch bug). The “add to shopping list” option doesn’t appear at all in Safari, Chrome or Opera however.

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Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.