Bing Testing Recipe Data In Search Snippets
Bing is testing showing recipe schema markup in the search results.
Barry Schwartz on April 28, 2015 at 9:50 am | Reading time: 1 minute
Bing is now testing showing recipe answers including the recipe overview, ingredients, steps and related recipes directly in the search results snippets.
Jennifer Slegg spotted this test on Bing this morning and shared a few screen shots of it in action. We cannot replicate this on our end yet.
These special snippets are likely coming from the recipe schema markup deployed by this web site.
Bing is probably testing to see if searchers like the interface in the search results or if they prefer to click through to the main search results.
Google has also done a lot around recipes in the search results in the past and has also tested showing schema data directly in the snippets.
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.