Concert Rich Snippets: List Your Ticket Sale Site Under Band Web Sites

Google announced they are now showing concert rich snippets on band web sites so that you can see upcoming concerts and even book them on ticket sales web sites. The results will show you upcoming concert tour dates in your area right on the results page under the band’s web site. Here is a picture: […]

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Google announced they are now showing concert rich snippets on band web sites so that you can see upcoming concerts and even book them on ticket sales web sites.

The results will show you upcoming concert tour dates in your area right on the results page under the band’s web site. Here is a picture:

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The interesting part is there aren’t many rich snippets markup that show up on third-party web sites. Normally, when you add rich snippets to your web site, Google will list those rich snippets only on the page that has the markup on it. Here, Google is listing third-party web sites rich snippets under a totally different URL. It is a helpful result, but an extension you normally do not see with Rich Snippets.

I first saw this about a month ago and found it interesting then. Now that Google confirmed it, I find it even more interesting. I guess this is a good way to get a number one listing even if you do not have the number one listing.

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About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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