Dilbert Cartoon: Caught For Paid Links On Google

By Barry Schwartz

Published: June 24, 2011 at 7:39 am

Yesterday we had a Dilbert cartoon telling us to say no to black hat SEO and today we have a Dilbert cartoon telling us to say no to paid links:

125508.strip

The comic reads:

Employee: “Google found out that we use fake links to boost our search rank.”

Employee: “Now our website only shows up when someone enters the search string “dung for brains.””

Boss: “They won’t get away with this!”

Computer [aka Google]: “Shut your pie hole.”

That is two in a row from the Dilbert cartoons on the topic of SEO.

Explore more on

Black hat SEO CBS Dilbert Google Link building Search Engine Land Search engine optimization The Good Wife

Add Search Engine Land as a preferred source on Google

Editorial disclosure

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

About the author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.