Display & Video 360 instant reports coming to Bid Manager API
Google's DV360's real-time instant reports in Bid Manager API will let advertisers programmatically access and integrate the reporting data.
Google will make Display & Video 360’s instant reports accessible through the Bid Manager API over the next few months as part of a migration from offline reporting.
The big change. Once a partner is migrated, instant reports will be included in responses from the queries.list API endpoint.
Why we care. Instant reports provide advertisers with real-time or near real-time reporting data, as opposed to waiting for offline/batch reports. This allows for more timely analysis and optimizations.
What’s happening.
- Existing standard, reach, YouTube, and URA reports will only be available under the Instant Reporting tab, with same query/report IDs.
- Any new standard, reach, YouTube, and URA reports must be built under the Instant Reporting tab.
- The migration will happen in batches by partner over the coming months, with all reports for a partner migrating at once.
Context. This follows Google’s previously announced move to migrate certain report types to instant reporting for faster data access.
Support.
- General migration questions can go through the standard DV360 support form.
- API-specific issues should use the new Bid Manager API technical support contact form.
The big picture. The API integration allows advertisers to programmatically access DV360’s real-time reporting data for analytics and optimizations.
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In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.