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EU Prepares “Objections” To Google-DoubleClick Acquisition

Now back to news of that other acquisition that was dominating headlines and speculation until last Friday: Google-DoubleClick. DowJones newswires reports that “the European Union’s antitrust regulator has prepared a draft ‘statement of objections’ to Google Inc.’s planned $3.1 billion takeover of DoubleClick.” This does not mean that the EU will block the deal. However, as we previously speculated, it’s quite likely to impose conditions or ask Google for concessions in order to bless the acquisition.

The “statement of objections” is confidential unless or until issued, so the article and its source are speculating at this point.

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About the author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.