Facebook Import is now available in Microsoft Advertising

Advertisers can import up to 10,000 campaigns for each account.

Chat with SearchBot

Microsoft Advertising is now rolling out Facebook Import, enabling advertisers to carry over their campaigns, ad groups, budgets, creative assets and more from Facebook into the Microsoft Audience Network, the company announced Friday.

Why we care

Facebook Import allows advertisers to extend their campaigns to Bing and the Microsoft Audience Network without spending extra time reconfiguring them, much in the same way the Google Import feature does. Enabling advertisers to get more out of the work they’ve already put in on Facebook Ads or Google Ads makes Microsoft Advertising an easy option for marketers who want to scale their campaigns.

More on the news

  • The feature was first announced as a pilot program at Microsoft’s Advertising Elevate event in April and is currently rolling out to advertisers in the U.S., UK, Canada, Australia, New Zealand, France and Germany.
  • Facebook Import enables advertisers to import up to 10,000 campaigns for each account. Only one Facebook Ads account can be imported at a time.
  • The full list of information imported from Facebook Ads includes campaigns, campaign name, ad group name, ads, budgets, schedule, bids and bid strategy, location targeting, age targeting and gender targeting. There are nuances to how this information gets carried over; Microsoft Advertising’s full list of what gets imported has more in-depth details.

Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.

About the author

George Nguyen
George Nguyen is the Director of SEO Editorial at Wix, where he manages the Wix SEO Learning Hub. His career is focused on disseminating best practices and reducing misinformation in search. George formerly served as an editor for Search Engine Land, covering organic and paid search.

Get the must-read newsletter for search marketers.