Facebook

Facebook Now Grouping News Feed Stories By Topic

Today Facebook announced that changes have been made to the way that the news feed displays similar updates from friends. Facebook will essentially group posts together in the news feed if they are on the same topic. This will operate very similarly to the grouping that occurs when multiple friends share the same link.

Facebook Wall Posts By Topic
The interesting element to this is the fact that it appears that Facebook is taking some liberties with the way the grouping occurs. In the above example, only one of the updates features a link to the Harry Potter page while the others simply mention “Harry Potter flick” and “Harry Potter.”

The official statement from Facebook:

You may notice some of your News Feed stories are now grouped together by topic. We want to show you the most relevant and interesting information, and this test is designed to show you trends among what your friends are saying.

Many of the initial comments were negative initially, something not out of the ordinary for Facebook changes.

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About the author

Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides digital marketing and web development. He is a co-host of Marketing O'Clock and has been in the digital marketing industry for nearly 20 years. You can also find Greg on Twitter (@gregfinn) or LinkedIn.