Meta introduces AI-powered brand suitability controls and third-party verification for feeds
Meta is the first social platform to have its metrics evaluated by a third party.
Meta is the first social platform to have its metrics evaluated by a third party.
Facebook is trying to give users a better experience by letting them have more control over the content shown in their feeds.
The News Feed is no more. Facebook says the News Feed will now simply be known as the Feed.
In its early tests, advertisers were able to avoid appearing next to exclusion categories 94-99% of the time.
"This is the first time the Feed environment would be managed though controls," company says.
The shift is likely the result of Facebook algorithm changes, but other factors may also be at work.
The new design is simpler to use, more visually appealing and offers more content and context.
We’ve covered this morning’s changes and enhancements to Facebook News Feed over at Marketing Land: Facebook Newsfeed Evolving Into “The Best Personalized Newspaper” How To Get The New Facebook News Feed Power To Separate Feeds: A Look At The Filtering Inside The New Facebook News Feed Facebook’s New News Feed: The Before & After Look None […]
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