Facebook user & growth statistics
Discover everything you need to know about Facebook's user base – total users, demographic info, growth rate, and more.
Topic: Messenger
Meta Business Agents are here. Marketers should pay attention
What if customers never reach your website? See how Meta’s AI agents turn messaging into a powerful sales and service channel.
Why Meta AI could become search’s sleeping giant
Meta AI is bringing AI-powered search to Facebook, Instagram, and WhatsApp. Learn why its distribution advantage matters.
Thought leadership content: Build authority & trust
Stand out in a crowded market. Learn what thought leadership content is, how to create it, and why it drives authority, trust, and long-term growth.
Meta Ads for lead gen: What you need to know
Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles.
20+ ChatGPT alternatives for SEO and content teams
Explore top ChatGPT alternatives for AI writing, coding, and productivity. Compare features, pricing, and use cases in this expert-curated 2025 guide.
Rethinking Meta Ads AI: Best practices for better results
Meta’s AI promises hands-off advertising – but not everything runs better on autopilot. Here’s where human insight still wins.
57 insightful Facebook statistics for marketers in 2025
Almost 25% of marketers say Facebook has the best ROI of all social platforms. Here are more stats.
How to beat audience saturation in PPC: KPIs, methodology and case studies
Audience saturation can crush campaign performance. Learn to monitor it proactively, refresh strategies, and maximize engagement.
Meta unveils AI chatbots and business messaging tools
Meta introduced a suite of new AI-powered solutions including AI chatbots on Messenger, paid marketing messages on Messenger and more.
Meta ad revenue jumps 27% in Q1 2024
Don't expect Meta search ads, but there could eventually be ads and paid content in Meta AI interactions, says CEO Mark Zuckerberg.
Meta AI adds Google Search results
Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers.
Meta steps up data privacy measures in Europe amid targeted ad concerns
Facebook and Instagram users will soon start receiving notifications prompting them to make choices regarding the sharing of their data.
Building a winning Facebook and Instagram strategy for 2024
These seven-step frameworks can help you create effective lead generation and ecommerce strategies on Meta platforms.
Facebook rolls out ‘Link History’ for all users – and uses data for targeted ads
Although users have the choice to opt-out, the feature is turned on by default.
How to do Instagram lead generation
Turn Instagram's huge user base into quality leads. Learn the pros and cons of organic, boosted, and paid Instagram lead gen methods.
Meta’s first generative AI-powered tools for advertisers are here
Background Generation, Image Expansion and Text Variation are now available in alpha on Meta Ads Manager.
Meta AI assistant uses Microsoft Bing Search results
Whenever a request requires fresh information, Meta's conversational assistant will ask Microsoft Bing to get the chat answer.
Meta’s new chatbots set to improve targeted ad capabilities
The company is reportedly working on various chatbots with different personalities that are able to have humanlike conversations.
Meta pauses bonus payouts to Reels creators
The move could present a valuable opportunity for advertisers to build brand awareness through short-form video content and sponsored partnerships with creators.
Meta blames weak advertising demand, rivals for Q4 2022 revenue decline
Rivals such as TikTok and continuing effects from App Tracking Transparency attributed to last quarter's decline.
New Meta privacy updates for teens
New Facebook and Instagram teen users will automatically be opted in, while current users will need to manually select the settings.
Twitter pilots a new product carousel that can appear in profiles; Thursday’s daily brief
And, ways to prioritize your mental health as we step away from the pandemic.
Instagram is disabling interest and activity-based targeting of underage users
Advertisers’ targeting options for users under 18 will be limited to age, gender and location.
Facebook testing virtual reality ads in Oculus VR
This opportunity may be perfect for many advertisers to reach a new or specific type of audience if the tests go well.
Apple’s App Tracking Transparency is live; Wednesday’s daily brief
And, at what point does “disruption” become permanent change?
Social Shorts: TikTok teams with Shopify, Commerce ads dominate Facebook, LinkedIn users top 722 million
TikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products on the short-form video social network. The two companies also announced #ShopBlack to amplify Black-owned Shopify merchants on TikTok. Why we care. This marks […]
4 ways to make your e-commerce experience engaging and bright
The stakes for retailers are higher than ever this holiday season. Get ahead of competitors by offering a rich visual experience.
Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10
Scratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen to advertisers.” He cited the company’s […]
Social Shorts: Snapchat reach campaigns, Facebook attribution change, TikTok downloads can continue
Snapchat pitches Platform Burst reach option for advertisers Snapchat is floating a new advertising offering called Platform Burst. The idea is to guarantee that “campaigns will reach at least 40% of their target audience 15 times” over a three or five day period, according to Digiday. Platform Burst campaigns can encompass different ad formats across […]
Replay: What marketers need to know about Facebook Shops
Facebook CEO Mark Zuckerberg calls Facebook Shops “the biggest step” the company has taken to unify e-commerce across its family of apps. Let's talk about that.
SMX Overtime: The new realities of local search
SEO expert Damian Rollison offers insights into the sites that matter for local search and ranking besides Google My Business, and why you should put some time into managing all of them.
SearchCap: Google XML sitemaps, Amazon ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Managing sitemap XML with Google Search ConsoleFeb 8, 2019 by Detlef Johnson What to look for in Search Console indexing reports, plus learn why and how to create a dynamic Sitemap […]
SearchCap: SMX East session recap, Google privacy control updates, Microsoft AI
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX East session recap: Aligning marketing with your customer journey Oct 24, 2018 by Greg Sterling The session offered a sophisticated blueprint to calibrate marketing, sales and content for different personas […]
SearchCap: Google webspam report, Bing ads, bot herding & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Automated Extensions — formerly Annotations — now have UI reporting and opt-out Jun 28, 2018 by Ginny Marvin 10 Automated Extensions are available in Bing Ads. Optimize for local […]
SearchCap: Microsoft launches news app, #SMX Advanced session recap & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Polished Microsoft News app joins rivals Google and Apple News Jun 20, 2018 by Greg Sterling The new app and news experience is great for consumers, but is it equally beneficial […]
SearchCap: Bing Ads Editor, Chrome HTTPS, HomePod & Google Home
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google Home making gains on Alexa, Apple HomePod in 4th placeMay 18, 2018 by Greg Sterling Even if Apple’s smart speaker sales don’t grow, they could still generate $800 million […]
Yext adds TripAdvisor to listings network, conversational UI for local data updates
Messaging-based updates especially useful for SMBs and local store managers.
SearchCap: Google new video ad format, SEO checklists & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches Outstream Ads to boost video reach beyond YouTubeApr 18, 2018 by Greg Finn A new video ad format brings video to mobile devices, in locations where no YouTube videos […]
The 7 biggest trends driving customer loyalty
According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend-and-get model, to omnichannel and multichannel programs that recognize customers for every interaction they make with a brand. Smart marketers are capturing and leveraging loyalty data to […]