PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
Topic: Facebook Instant Articles
Meta earns MRC accreditation for content-level brand safety on Facebook
Meta says they have made significant progress and investments into brand safety and suitability controls.
Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.
Google extends olive branch to publishers, lays out new focus on subscriptions
The corporate-level commitment to subscription programs comes as executives acknowledge the challenges publishers have been facing.
SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to conduct an SEO content audit Sep 13, 2017 by Thomas Stern Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content […]
Facebook will stop displaying Instant Articles within Messenger
Messenger added support for Instant Articles 14 months ago, but 14 months ago, Facebook’s proprietary format had fewer problems.
SearchCap: AMP, YP SEO product & PPC budgeting
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO productJun 9, 2017 by Greg Sterling Company says program resulted in a page one ranking on Google […]
SearchCap: Siri disappointment, link referrers & LiveRamp IdentityLink
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: WSJ: How Siri went from virtual assistant market leader to laggardJun 8, 2017 by Greg Sterling Internal cultural issues and employee departures have impacted Siri’s evolution. Voice search becomes voice action: […]
SearchCap: Google link warning, in-store sales & more SEM
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Top 10 agency considerations for marketing automationMay 25, 2017 by Digital Marketing Depot You’ve decided to implement a marketing automation platform…great! This white paper from SharpSpring details 10 things your agency […]
SearchCap: Google fact checks, Ask.com privacy bug & SEO winning
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google expands fact-checking effort to all searches worldwideApr 7, 2017 by Danny Sullivan Is an online claim true or not? Google hopes special callouts for fact-checking articles will help searchers get […]
SearchCap: SEM accounts, pictures & more SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search in Pics: Android ice sculpture, AMP team & cloud balloonsMar 10, 2017 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, […]
SearchCap: Google review guidelines, photo insights & PPC campaigns
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google reviews schema guidelines to prohibit vulgar or profane languageDec 16, 2016 by Barry Schwartz Make sure your reviews don’t contain profane or vulgar language. If they do, Google can remove […]
AMP breaks out of news into the main Google search results
The company says that AMP pages will not receive a rankings boost.
SearchCap: Google search spend report, organic traffic & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: US Google search spend was flat, but mobile spend jumped 55 percent in Q2Jul 14, 2016 by Ginny Marvin Compared to a year ago, IgnitionOne customers spent substantially more on […]
What’s new with markup & structured data
Contributor Eric Enge recaps a session from SMX Advanced on structured data markup in its many forms.
SearchCap: Google mobile page speed, Google Now on Tap updates & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says page speed ranking factor to use mobile page speed for mobile sites in upcoming monthsJun 1, 2016 by Barry Schwartz The speed of your mobile pages currently doesn’t impact […]
SearchCap: Google PLA test, Google app indexing study & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Send AdWords alerts directly to Slack with this AdWords script libraryMar 10, 2016 by Russell Savage Looking to get those AdWords alerts out of your email inbox? Columnist Russell Savage shows […]
Google’s AMP Top Stories Now Live In Mobile Search Results
AMP's objective is a faster, more engaging mobile web experience in an open ecosystem.
Try It Now: Google Search For Accelerated Mobile Pages To See Content On Your Phone Faster
Here's how to start using Google's AMP-enabled search now.
SearchCap: Google Right To Be Forgotten, YouTube Searches & Google Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Give Yourself A Grade In AdWords Columnist Frederick Vallaeys shares his favorite tools and methods for evaluating your AdWords performance. Right-To-Be-Forgotten One Year Later: 70 Percent Of Requests Refused The most […]