Are you a featured snippet? If so, Google’s testing dropping your web listing

Google has confirmed they are testing removing the featured snippet from the main core web results.

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Being a “featured snippet” had allowed sites to effectively double-dip with Google visibility, but the search engine is currently testing a change that ends this.

Usually, a site that’s selected as a featured snippet appears both at the top of Google’s search results in a special box and again as one of the 10 web search listings further below. However, it’s been spotted that Google is dropping that web listing if a site is already featured.

Google has confirmed that this is an experiment to Search Engine Land and specifically told us that it’s not a permanent move. They also sent this statement:

We’re always experimenting with ways to create the best possible experience for our users but have nothing to announce at this time.

Of course, the experiment could become permanent down the line. But at the moment, that’s not the case.

I posted screen shots of Google testing removing the featured snippets listings from the core web results. Here is what you normally would see:

Google Featured Snippet And Core Results 1494852166

Here is where the featured snippet is removed:

Google Featured Snippet And Core Results Missing 1494852166

Again, Google confirmed they are indeed testing this but has not commented on if this will be rolling out to everyone or not.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

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