Google: 1% Of Searches Affected By Site Speed Ranking Factors

In a recent video posted on the Google Webmaster Central YouTube Channel, Matt Cutts answered the question How does Google determine page speed? In his answer, he said approximately 1 out of 100 searches are affected by the site speed ranking factor. Cutts said, 1 out of 100 searches done on Google are affected by […]

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In a recent video posted on the Google Webmaster Central YouTube Channel, Matt Cutts answered the question How does Google determine page speed? In his answer, he said approximately 1 out of 100 searches are affected by the site speed ranking factor.

Cutts said, 1 out of 100 searches done on Google are affected by is site speed “that it would actually change the ranking to a noticeable degree.”

He then added that this translated to about 1 in 1,000 sites are impacted by this overall. So only 0.1% of the web sites out there have site speed issues that are at such a degree where it impacts how well the site ranks.

Here is the video:

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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