Google: 1% Of Searches Affected By Site Speed Ranking Factors
In a recent video posted on the Google Webmaster Central YouTube Channel, Matt Cutts answered the question How does Google determine page speed? In his answer, he said approximately 1 out of 100 searches are affected by the site speed ranking factor. Cutts said, 1 out of 100 searches done on Google are affected by […]
Barry Schwartz on October 19, 2011 at 10:09 am | Reading time: 1 minute
In a recent video posted on the Google Webmaster Central YouTube Channel, Matt Cutts answered the question How does Google determine page speed? In his answer, he said approximately 1 out of 100 searches are affected by the site speed ranking factor.
Cutts said, 1 out of 100 searches done on Google are affected by is site speed “that it would actually change the ranking to a noticeable degree.”
He then added that this translated to about 1 in 1,000 sites are impacted by this overall. So only 0.1% of the web sites out there have site speed issues that are at such a degree where it impacts how well the site ranks.
Here is the video:
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.