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Google Adds Keyword Forecasting To Insights For Search Tool

Google has announced a few new features in its Google Insights for Search keyword research tool. The most important, in my opinion, is a new forecasting feature that aims to extrapolate future popularity of keywords (based on historical trends and search patterns).

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Google says this forecasting feature is only available on a certain set of queries. I’ve been able to get it to appear on more generic phrases like “real estate,” “car sales,” “children’s furniture,” and even “seattle restaurants.”

Another new addition is an animated map that visualizes the ups and downs in search behavior. Google also says that Insights for Search is now available in 39 languages.

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Data and information visualization Forecasting Google Google Insights for Search Keyword research Search engine optimization
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About the author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.