Google adds Siri Shortcuts to its iOS apps

Users can tell Siri to ‘search with Google,’ ‘send email’ and more.

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Google has added Siri Shortcuts for its search, Gmail, Drive and YouTube apps on iOS, the company announced Thursday. Users can take actions within the corresponding Google app through Siri by saying trigger phrases, such as “search with Google.”

Siri Google Shortcuts
Source: Google.

Why we care

Making Google apps more accessible on iOS devices may attract or keep users more engaged in Google’s ecosystem. The more users Google has, the more important its services, such as Google My Business or Google Ads, are to brands and business owners.

More on the announcement

  • Siri Shortcuts allow iOS apps to integrate their functionality with the Siri voice assistant. This enables Siri to trigger an action within an app based on a voice phrase.
  • Users can say “search in Drive” to access their Google Drive files, “search YouTube” to search for a video or “send email” to begin an email with Gmail.
  • Siri Shortcuts must first be configured by the user through the Shortcuts app before the key phrases trigger the desired actions.

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About the author

George Nguyen
Contributor
George Nguyen is the Director of SEO Editorial at Wix, where he manages the Wix SEO Learning Hub. His career is focused on disseminating best practices and reducing misinformation in search. George formerly served as an editor for Search Engine Land, covering organic and paid search.

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