Google Adds Subscribed Links To Universal Search Interface

Google Subscribed Links Integrated Into Universal Search from Google Blogoscoped reports Google has integrated subscribed links into the Universal Search interface within the search results. In the past, subscribed links, which is part of the Google Custom Search Engine initiative, would be listed in a green box at the top of your search results. Now, […]

Chat with SearchBot

Google Subscribed Links Integrated Into Universal Search from Google Blogoscoped reports Google has integrated subscribed links into the Universal Search interface within the search results.

In the past, subscribed links, which is part of the Google Custom Search Engine initiative, would be listed in a green box at the top of your search results. Now, these subscribed links can appear anywhere on the page, from the top to the middle to the bottom of the search results.


Here is a picture showing the Search Engine Roundtable Subscribed Links within the middle of the search results for a search on google:

Google Subscribed Links in SERPs

The image below shows me pulling out just the subscribed links portion, which is marked by the Google Custom Search Engine logo:

Google Subscribed Links in SERPs

In the past, Google would place subscribed links at the top of the results, as illustrated here:

Google Subscribed Links

Google Blogoscoped has more examples at his blog.

If you want to make my day, please subscribe to the Search Engine Roundtable Subscribed Links.

Postscript: See Google 2D? Google Tests Vertical Results In Right-Hand Column on how this isn’t really Universal Search that’s inserting the unit.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

Get the newsletter search marketers rely on.