Google Adds Zip Code Matches In Knowledge Graph Carousel

Google has added zip code matches and lookups to the knowledge graph section of the search results.

If you search for [new york, ny zip codes] in Google, you will be presented with all of the zip codes in that location. This loads a carousel that lets you slide through the various options:

When you search for zip codes in smaller cities, such as [tarrytown, ny zip codes] you simply get a single zip code match in a OneBox style result.

Bing also offers the zip code matches for these types of results. If you search on Bing for [new york, ny zip codes you get the following result:

I like how Bing groups many of the zip codes together, but it feels to me that I am missing some, since it shows “…” at the end.

The zip code search feature doesn’t work in all locations on Google, for example, searching for [Silver Spring, md zip codes] does not return the result you’d expect.

If you click on a zip code, Google outlines the area of the zip code within the map on the right side of the page:

You’d expect Zip-Codes.com and CityData are not going to be happy with this new knowledge graph.

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.