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Google Ads arrives. So long, AdWords

Google's new branding for its ads platform is starting to roll out

Ginny Marvin on July 25, 2018 at 11:19 am

Starting Tuesday, paid search managers were greeted with Google’s new branding for its ads platform, known as AdWords since its debut in 2000.

The new Google Ads logo appears at the top of the platform’s web interface on the initial welcome page, and the Google AdWords Twitter account has been replaced by a Google Ads account. Followers were automatically transferred.

Last month, we announced that Google AdWords is becoming Google Ads. Starting today, you will begin to see the new Google Ads brand reflected across our product, Help Center, and other channels. This will take several months to roll out fully. Learn more: https://t.co/E2rqPY3AJ2 pic.twitter.com/V6KB0xoRJg
— Google Ads (@GoogleAds) July 24, 2018

The new branding only carries through initially in the web UI. For now, users still see AdWords branding as soon as they click “login.” Some ancillary products also have yet to transition to the new branding, the desktop tool AdWords Editor and AdWords app among them.

The new brand was announced as part of a broader effort by Google to simplify its advertising offerings. AdWords launched as a platform for running text ads on Google Search. It has since evolved to include advertising across Search; Google Display Network, which includes apps and websites; Gmail; and YouTube. The new Google Ads brand reflects the broader offering.

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.