Google Ads arrives. So long, AdWords

Starting Tuesday, paid search managers were greeted with Google’s new branding for its ads platform, known as AdWords since its debut in 2000.

The new Google Ads logo appears at the top of the platform’s web interface on the initial welcome page, and the Google AdWords Twitter account has been replaced by a Google Ads account. Followers were automatically transferred.

The new branding only carries through initially in the web UI. For now, users still see AdWords branding as soon as they click “login.” Some ancillary products also have yet to transition to the new branding, the desktop tool AdWords Editor and AdWords app among them.

The new brand was announced as part of a broader effort by Google to simplify its advertising offerings. AdWords launched as a platform for running text ads on Google Search. It has since evolved to include advertising across Search; Google Display Network, which includes apps and websites; Gmail; and YouTube. The new Google Ads brand reflects the broader offering.

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About The Author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.