Google Ads is testing a gold verification badge

Though Google has not yet released a statement, the new badges are likely in testing phase.

on April 26, 2023 at 10:43 am | Reading time: 1 minute
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No, your eyes aren’t deceiving you. This isn’t Twitter. It’s Google and they’re testing a new gold verification badge.

The badge was noticed by Alex Kubica who posted about it on Twitter.

Other advertisers noticed it, too.
What’s going on. Previously, we noticed a blue verification marker and a blue badge-like label, and now a gold version has emerged. It is important to note that this development is part of Google’s ongoing advertiser verification initiative, and we are now witnessing Google implementing small blue checkmarks for advertisers who have been verified.
T Google Ads Blue Verified Advertiser Badge Icon 1679838566
Image courtesy of Barry Schwartz at Search Engine Roundtable

Why we care. These verification badges signal that an advertiser has been vetted and approved by Google, which can lead to increased click-through rates and overall ad performance. In a competitive digital advertising landscape, leveraging the added trust provided by these labels can help advertisers stand out from the crowd and improve their ROI.

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About the author

Nicole Farley
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Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.

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