Google Ads outage disrupts campaigns

By Anu Adegbola

Published: November 25, 2024 at 5:02 pm

Google Ads is experiencing technical issues. Users are reporting error messages, slow response times, and other unexpected behavior when accessing the platform.

Why we care. For advertisers running time-sensitive campaigns or monitoring performance, any downtime or latency in Google Ads can lead to missed opportunities, delayed optimizations, and potential revenue loss.

What they’re saying:

Google has stated it is actively investigating the problem and will share updates as they become available.
Frustrated advertisers have taken to social media, reporting delayed ad approvals and difficulty accessing account data.

What’s next. Advertisers should monitor the Google Ads Status Dashboard for real-time updates and prepare contingency plans, such as pausing high-spend campaigns or shifting budgets to other platforms if issues persist.

Normal service resumed. As of Tuesday 6.46 AM UTC, Google reported that the issue is resolved, so just over 6 hours of disruption.

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About the author

Anu Adegbola

Paid Media News Editor, Search Engine Land

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live and host of weekly podcast PPC Live The Podcast.

She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, AdWorld Experience (Bologna, IT) and more.