Google Ads scripts rolls out support for asset-based video ads

Advertisers have until February 28, 2022, to migrate their code from the previous media-based video ads.

Chat with SearchBot

Google Ads scripts now supports asset-based video ads, the company announced via its developer blog on Monday. This functionality replaces the previous media-based video ads. This announcement follows the same change in v9 of the Google Ads API, announced in November 2021.

Why we care. Advertisers that have scripts to create new video ads must migrate their code by February 28, 2022. After that date, media-based video ads will no longer be supported and their scripts will start failing with errors.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

George Nguyen
Contributor
George Nguyen is the Director of SEO Editorial at Wix, where he manages the Wix SEO Learning Hub. His career is focused on disseminating best practices and reducing misinformation in search. George formerly served as an editor for Search Engine Land, covering organic and paid search.

Get the must-read newsletter for search marketers.