Search Engine Land » Channel » PPC » Google Ads scripts rolls out support for asset-based video ads

Google Ads scripts rolls out support for asset-based video ads

Advertisers have until February 28, 2022, to migrate their code from the previous media-based video ads.

George Nguyen on January 26, 2022 at 8:33 am

Google Ads scripts now supports asset-based video ads, the company announced via its developer blog on Monday. This functionality replaces the previous media-based video ads. This announcement follows the same change in v9 of the Google Ads API, announced in November 2021.

Why we care. Advertisers that have scripts to create new video ads must migrate their code by February 28, 2022. After that date, media-based video ads will no longer be supported and their scripts will start failing with errors.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

New on Search Engine Land

Google search results spam for ‘Bill Slawski obituary’ shows the dark side of SEO

New mobile Google ad experiment puts favicon in-line with display URL

Google launches video health tools to help publisher monetization

SEO pioneer and expert Bill Slawski passes away

New Yelp feature: Request a Call

About The Author

George Nguyen

George Nguyen was an editor for Search Engine Land, covering organic and paid search. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.