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Google Ads showing Black Friday click, impression share trends in Overviews

Advertisers will be able to see how their campaigns are trending over last year throughout the week.

Ginny Marvin on November 19, 2018 at 4:41 pm

As Black Friday approaches, Google is giving retail advertisers an at-a-glance view of how their Google campaigns are performing compared to the week of Black Friday last year.

What is new? A new card in the Google Ads interface shows aggregated click and impression share trending data around Black Friday on the Overviews page at the account and campaign levels, when available.

What does it look like? Matthew Soakell, senior PPC trainer at UK-based Mabo Media shared a couple of screenshots of the cards.

Really interesting to see @GoogleAds showing #BlackFriday related data in accounts. I've got clients who have already started their sales; Black Friday is no longer a day, it's a week! This info is really interesting, though, and a good feature on the overview page #ppcchat pic.twitter.com/cUISnyqMQE
— Matty (@MatthewSoakell) November 19, 2018

Why you should care. Google continues to tweak and evolve the Overview pages with new information and data visualizations. With this temporary card, advertisers will be able to get a quick look at how their current campaigns are stacking up — at least from a top level since conversion data is not available in this view — against last year during these key shopping days.

Last week, Google launched a special ad unit to feature Black Friday and Cyber Monday deals.

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.