Google Ads store visits, store sales reporting data partially corrected

Google says it is making progress, but there are still days for which reporting is inaccurate.

Chat with SearchBot

Another update in the Google Ads reporting bug saga that started on May 2. There’s progress on the store visits and store sales data inaccuracies.

The latest update. Store sales and store visits data has been fixed for April 28 and 29, as well as May 3 onward. “We are actively working on correcting the data for April 30, May 1 and May 2 (all dates in PDT),” Google said in an update to its blog post on the bug Friday.

Recap on what data is still incorrect. Based on Friday’s update, here’s what is still inaccurate:

  • Store visits and store sales: April 30, May 1, May 2
  • All other reporting: 12:01 a.m. on May 1 to 4 a.m. May 2 (PDT)

Why we should care. If you’re counting on complete data and report on store visits or store sales, you’ll want to keep holding off on April reporting. All other advertisers will not have accurate weekly reporting for last week.

We don’t recall a reporting glitch in Google Ads going unresolved for such a long period of time. Advertisers weren’t alerted to the store conversion data problems until six days after the bug was initially reported. As a reminder, this bug only affects reporting, not any automated bidding models.


Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Get the newsletter search marketers rely on.