Google Ads testing new overview dashboard for advertisers

Google confirmed this is an experiment they are trying with a select number of advertisers.

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Google is currently testing a new overview dashboard within the Google Ads console. This new dashboard looks similar to the existing one but it gives you the ability to customize what data you see in the dashboard and also let’s you scroll through more data in a carousel format.

More details. Anthony Higman spotted this change and posted some screenshots of this. He said on X “it lets select ALL the metrics and then click through on the right to see other things in the overview slide.” He added, “Also looks like they are working on you being able to segment by time right from the overview slide.” He said he loves site!

What it looks like. Here are some screenshots he posted:

Google Ads Overview Carousel Customize
Google Ads Overview Carousel Customize Detail

Confirmed. Ginny Marvin, Google’s Ads Liaison, confirmed this feature this morning saying on X, “We’re currently running an experiment with a limited number of advertisers to offer more flexibility from the overview page.”

Why we care. This new feature, if rolled out, can be a huge time saver for advertisers using Google Ads. While the standard data in this Google Ads dashboard is useful, each advertiser may want to see the data that is important to them, the way they want to see it. So this should be a welcomed addition to Google Ads, if it rolls out more widely.

About the author

Barry Schwartz
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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