Google tests bigger Local Services Ads
Google may be giving local advertisers more visibility possibly meaning a growth of investment in its pay-per-lead ad business.
Topic: Anthony Higman
Google tests traditional Search campaigns in AI Mode
Google is testing exact and phrase match Search ads in AI Mode when users show clear, direct intent.
OpenAI can generate ChatGPT Ads for you
A new ChatGPT Ads feature suggests that OpenAI is using AI to generate ads on its platform.
Google Ads shifts Demand Gen billing to CPM for some Discover campaigns
Google Ads will switch Demand Gen campaigns optimized for VTC on Discover from CPC to CPM billing starting July 15.
Google expands limited ad serving policy on Search
Clear branding and positive user experiences may play a larger role in maintaining Google Search ad reach going forward.
Google Ads updates terms of service ahead of July 2026 rollout
Google's updated Ads terms expand its use of AI-driven automation, raising advertiser concerns about reduced control and ownership.
Google says Search Query Reports may not show actual user searches
Google says Search Query Reports may not show exact searches as AI-driven intent matching expands in Google Ads.
Google tests video ads in local search results
Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.
Google Ads advertisers report wave of unexplained ad disapprovals
Unexplained Google Ads disapprovals are disrupting campaigns, raising concerns about lost traffic and wasted spend.
Google tests swipeable location carousel in search ads
Google is testing a swipeable location carousel in search ads, making local results more interactive and competitive for multi-location advertisers.
Duplicate website stats appear in Google paid search ads
Identical web statistics are showing across competing Google paid search ads, potentially undermining a key trust signal for advertisers.
YouTube tests sticky banner after ad skip
YouTube is testing a sticky banner that keeps ads visible after skips, giving advertisers extended exposure beyond the initial view.
Google tests faster account setup using pre-built campaigns
Google Ads' new campaign set-up flow aims to reduce onboarding friction by letting advertisers get live with a campaign almost immediately.
Anthony Higman shares a PPC redemption story
Anthony Higman’s journey from a law firm mailroom to PPC CEO shows how learning from mistakes, can turn early missteps into lasting success.
Google adds Maps to Demand Gen channel controls
Advertisers now have the option to run Demand Gen ads on Google Maps, either alongside other channels or as a standalone placement.
Google expands image search ads with mobile carousel format
Google is expanding ad placements into mobile image search, giving brands a new, visually engaging way to capture user attention.
Google tightens rules on fraud-linked phone numbers in ads
Advertisers should review and verify all phone numbers in their ads, as Google will soon disallow any linked to fraud or past policy violations.
YouTube locks sidebar on mobile ads, removing close option
YouTube has removed the option to close mobile ad sidebars, keeping shoppable panels fixed throughout horizontal video ads.
Google Maps Ads get scrollable sitelinks boost
Google rolled out scrollable sitelinks in Maps ads, letting advertisers drive users to specific site pages directly from promoted pins.
Google Ads loosens prescription drug term restrictions for non-promotional use
Google will now allow limited non-promotional use of prescription drug terms in ads, while keeping keyword certification rules the same.
Google finally gives visibility into Search Partner Network placements
Google Ads is giving long-requested transparency. You can now see site-level impressions for Google Ads Search, Shopping, and App campaigns.
YouTube tests 30-second non-skippable ads in standard campaigns
Google opens up 30-second non-skippables in YouTube auctions, giving advertisers premium reach without reservation deals.
Google rolls out ‘Ads funded by’ labels in search results
The 'Ads funded by' section is now in Google's My Ad Center. Google Search will show the payment profile name as the payer name.
Google working on restoring Local Service Ads advertiser console
Advertisers have been complaining all day about being unable to manage their LSAs.
Google Ads run different auctions for each ad location
An update was made to the Google document on how the Google Ads auction works.
Google Local Service Ads now uses your booking links from Business Profiles
Make sure you opt out, if you do not want to pay for booking link leads - because Google has opted you in.
Google experiments with double ad placements for same advertiser
The controversial Google Ads configuration shows two ads from the same advertiser in search results, raising policy violation concerns.
Adopting vs. hacking Google Ads features: The great debate
Is automation only for large accounts, should businesses only use control focused strategies? Hear both sides of this debate.
Google tightens verification for lawyers in Local Services Ads
Google's new ID verification requirement for lawyers using LSAs aims to combat fraud but may pose challenges for some businesses.
Google Ads to deprecate enhanced CPC for Search and Display Ads
Google Ads will begin phasing out enhanced CPC in October with the goal of transitioning all remaining campaigns to manual CPC by March 2025.
How to build a high-performing paid search team
Strategies for assembling an effective PPC team, including tips on hiring experienced vs. new talent, defining roles and more.
Google testing People Also Consider label on branded search ads
Advertisers are concerned that Google is planning to force brands into entering competitor ad auctions.
Google explains why Ad Strength is ‘so important’ as it addresses industry concerns
Here's the role Ad Strength should really play when it comes to building your Google Ads campaigns.
Creating Google Ads campaigns with Gemini conversational AI: How good is it really?
Learn about Gemini AI’s capabilities and limitations, plus how to effectively use it for Google Search and Performance Max campaigns.
Google is updating Local Services Ads verification process
The change is gradually rolling out in the U.S., beginning with smaller states and extending to larger states throughout the year.
Google pilots new PPC ad format
Advertisers are criticizing the lack of information about this new ad format, making it difficult to measure campaign performance.
Google Ads offering businesses free consultations through Gmail pop-ups
Advertisers are concerned that the pop-up notifications within Gmail could cause confusion among their clients.
Google tests Branded Local Service Ads with opt-out option
Marketers expressed concern about being unable to opt-out, but Google confirmed this functionality will be available for everyone.
Google exec addresses advertisers’ automation concerns
Search Engine Land spoke to advertisers about the potential risks automation poses on the future of digital marketing.
Google tests ‘highly rated’ call out for Local Services ads
Google confirmed to Search Engine Land that the new feature may appear in various LSA verticals for some users.