Google Ads lets advertisers preview AI Max-generated ad copy before opting in
Google Ads now lets advertisers preview up to 10 AI-generated headlines and descriptions before enabling AI Max text customization.
Topic: Asset
Google Ads will automatically pull promotions from advertisers’ websites
Google will soon automatically turn eligible website deals and coupons into promotion assets for Search and PMax campaigns.
Google publishes guidance for text disclaimers in Search ads
Google explains how advertisers can add legal disclosure assets to Search campaigns and what to expect when they serve.
Performance Max (PMax) Google Ads campaigns explained
PMax uses AI to maximize conversions across Google Ads. Learn how Performance Max works, when to use it, and tips for optimizing campaign performance.
Google launches A/B testing for Performance Max assets (Beta)
Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all campaigns.
What you need to know about Responsive Search Ads
Learn what RSA are, how they work, and five practical tips that can make your RSAs perform way better.
Google Ads Callouts & Structured Snippets: Bigger ads, better results?
Learn how to use Callouts and Structured Snippets to make your Google Search ads bigger, clearer, and more effective in just a few minutes.
5 one-click Google Ads segments to save your budget
Your Google Ads budget leaks in places you’re not looking. Uncover what’s causing wasted spend with these segment views.
Auditing the Performance Max black box: A strategic approach
Want better ROAS from Performance Max? This audit checklist gives you the levers to pull – across campaigns, creatives, and audience signals.
Google Ads rolls out built-in video analytics
Google Ads launched built-in video analytics, giving advertisers a unified view of video performance across all campaign types.
How to improve PPC campaign performance: A checklist
Get your PPC campaigns peak-season ready with this 12-step checklist covering tracking, bidding, creative, platform expansion, and more.
Google AI Max for Search campaigns: New insights from Ginny Marvin
Google's Ginny Marvin talks AI Max: keywordless targeting, geographic controls, and better reporting. Here's what you need to know.
Google Ads Sitelink Assets: Everything you need to know
Learn all about Sitelinks – what they are, how they differ from headlines, maximum numbers you can use across different devices, and more.
Google unveils asset testing for Performance Max retail campaigns
Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional creative assets.
WhatsApp in Google Ads: Everything you need to know about Message Assets in 3 minutes
All there is to know about Google's feature enabling potential customers to initiate WhatsApp conversations directly from ads.
Google Ads tests video asset option
Google Ads introduces a new 'Video' option in the Assets section, signaling a shift towards greater video integration in 2025.
Google pilots Business Links to boost Search Ad engagement
Business Links is a new asset type that uses customizable, AI-enhanced headlines to target varied customer intents within a single search ad.
Google RSAs in 2024: Everything you need to know
The latest updates and best practices for Google responsive search ads, from single-headline ads to campaign-level assets.
Google shares automatically-created assets FAQ and marketers give their verdict
Ginny Marvin, Product Liaison at Google, has addressed some of the most asked questions she receives about ACA.
3 new changes to the Google Ads dashboard
Google will assess the impact of the changes based on user feedback before deciding whether to implement them more widely.
How to make the most of Performance Max this holiday shopping season
Just starting your Google Ads holiday strategy? Don't get left behind. Here's how to boost your PMax campaigns to drive holiday sales.
Google ad extensions are being rebranded as assets
Existing ad extensions will automatically transition to assets while maintaining associations at the account, campaign and ad group levels.
Responsive Search Ads take center stage – are you prepared?
Embrace the power of automation to produce highly-customized ad copy to reach customers with the most potential to convert.
Link Building Tool Review: Ontolo
Welcome back to the first Link Week of 2012, I hope you enjoyed the holidays and had a great New Year celebration! Next up in our tool review series: Ontolo Internet Marketing Tools The current Ontolo toolset is owned by partners Ben Wills and Andy Davidoff and has been a work in progress since 2008. The tool is […]