Google AdWords Adds Cross-Account Conversion Tracking & MCC Search Funnels
With cross-account conversion tracking, you can create one snippet of code to use across all of your accounts and ensure a conversion is counted just once across accounts. The idea is to help eliminate duplicate conversion counts and allow for cross-account attribution so, for example, you can see assist conversions for all AdWords clicks leading up to a conversion.
As shown in the screenshot below, the cross-account conversion tracking set-up process is the same as the standard set up. Choose from the three conversion options of webpage, call on-site and app download. (You can also use Google Tag Manager.)
Going forward, when you add a new AdWords account to your My Client Center account (MCC), you can enable Conversion Tracking with the check of a box. In addition, you no longer have to re-define all of your conversions when you create a new account.
Google cautions to leave your old conversion tracking snippets on your pages for 30 days to ensure any conversions aren’t lost. Strip out the old code snippets after 30 days. You can also revert back to single-account tracking if you decide to do so.
Once cross-account conversion tracking is enabled, you can access cross-account search funnels reports in the MCC. Reports include the Overview report, Top Conversion Paths report and Assisted Conversions report.
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